KIA Motorsthe South Korean automaker, went through a rebranding in early 2021 to rebrand the company as it began to specialize in manufacturing electric vehicles.
Its new logo sought to show the innovation and technology of units of the future and although it managed to look totally different from its predecessor, it also caused thousands of confusions Between people.
Since 1994 and for more than 27 years, the brand logo remained practically intact. Due to its legible typography surrounded by an oval (most of the time red), it was easily recognized among drivers and the general public.
In contrast, the company’s new badge it went so far from innovativethat people cannot identify the brand it represents. There are even those who read ‘KN’ instead of ‘KIA’ and think that it is a new car company.
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Every month, it is estimated that at least 30,000 people from the United States, Australia and the United Kingdom search for cars with the words SUV KN, car price KN either Electric KN. Some come to googling also: What is the KN?
If we take as an example a month of 30 days, every 24 hours there are at least 1,000 people trying to figure out what a KN car iswhich yields an average of 42 per hour and one every two minutes.
Back in March of last year, when the makeover had just launched, search engines also didn’t know what a car from the KN brand. Nevertheless, today they recognize the misspelling and release results from KIA Motors.
Do you think it was a mistake or a marketing ploy? Thanks to the mystery of KNusers and potential consumers were able to decipher that it was a company with several years in the market.
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