- Index hide
There are new choices on the part of the consumer, which in retail brands are responding, at least in theory.
One aspect that makes the consumer participate in increasingly valuable trends in the market is the one that has to do with the adaptation of the retail to these scenarios.
as the study of Soti there are others where the challenges that the retail nowadays.
Talk about challenges for him retail forces us to understand the dimension in this market of elections of the consumer and raises a very interesting resource in marketing and it is the one that has to do with the audacity of the brands in the face of such phenomena.
It becomes important to identify increasingly valuable resources and the most important thing about these resources is that practices are established before which it is worth seeing the results of other studies.
Inside of the retailhe apparel has made important statements in studies as “The State of Fashion 2023”, where it is noted that the majority of those interviewed, 29 percent of them, see inflation and the economic slowdown as a bad bet; for 15 percent the challenge is profit margins and for ten percent the challenge is declining consumer demand and trust in brands.
New choices in consumption within retail
Consumer choices when spending on retail They have given important insights, to which we must pay attention, since they warn us of how important it is today to understand the commercial dimension.
“Although prices and availability continue to be important factors when choosing a store, Mexican consumers are willing to shop with retailers that have strong sustainability initiatives. Our report enables retailers to understand how the latest technology can help meet consumer expectations,” he explains. Michell EscutiaDirector of Sales, LATAM in Soti.
The study finds that 52 percent of Mexicans agree that Mexicans seek to buy with retailers that seek carbon offsetting or in packaging recyclable.
With information that Soti has cross-referenced, he cites AMVO to warn that about 54 percent of Mexican customers are interested in buying second-hand products, which reminds us of the importance of the circular economy today.
Regarding the environmental impact and the deliveryit is noted that 68 percent of consumers are more willing to make their purchases with retailers, so we have clear consumer behavior, where they celebrate green consumption and trends such as delivery, adapting to this behavior are crucial.
Undoubtedly, we have a transformed consumption scenario and, given the expectations of the consumer, retail has become increasingly definitive tasks in the way in which it impacts the consumer’s purchasing trend.
Now read: