- Index hide
Neuromarketing is divided into three auditory, visual and kinesthetic in order to achieve great sales.
Companies use neuromarketing in order to meet the needs of their customers.
Coca-Cola, McDonald’s, Nivea, IBM, Apple and many more have achieved a greater number of sales through the method applied with neuromarketing.
Neuromarketing es una de las estrategias más utilizadas dentro del marketing para lograr un gran impacto en las ventas a través de nuevos lanzamientos al mercado en donde las empresa realizan un estudio previo para poder difundir su publicidad con este tipo de estrategias. Para comprender más a fondo este tema, es importante saber las estrategias y técnicas en las que el neuromarketing se basa para poder proyectar un producto a través de la publicidad con el fin de lograr un mayor impacto en los clientes para lograr grandes ventas y un mayor posicionamiento en el mercado. Comencemos por el neuromarketing visual, pues como bien dicen por ahí de la vista nace el amor, pues bien las empresas se basan en los diseños con imágenes llamativas para atrapar rápido el cerebro de los clientes, pues este se determina con buenos colores y proyecciones en donde en ocasiones se llega a colocar el precio del producto para impactar más en las personas.
Let’s move on to neuromarketing auditory focuses on sounds and music that the brands place when making a purchase, that is, if you go to a department store you will listen to a background song which adapts to the place where you are, for example you can hear tender melodies or a song in the baby area cradle.
On the other hand the neuromarketing kinesthetic is one that is based on smell, taste and touchwith which brands seek to impact their customers through their articles, for example, if you go to the supermarket you will see that several companies offer products to taste while you make other purchases, as this helps them try it and encourage them to buy it.
Finally, neuromarketing It is one of the most common tools used by companies.which seek to attract their customers with advertising and quality in their products, because every day they are in constant innovation and studying the behavior of their articles to have a better position in the market.
now read
Heinz invents electric dressing dispenser
Corporate bells are ringing: Jeff Bezos is getting married