Netflix has announced a new price increase that comes into effect today. It is not the first time that the company has raised prices, nor will it be the last, given its incessant increase in the catalog. By contrast, we have Apple TV + with its reduced price according to a small catalog but that does not stop gaining weight.
Netflix and Apple TV +, heads and tails of streaming
The rise in Netflix prices does not leave users indifferent. And with her he seems to ignore the incessant competition around him. So while the basic plan remains at 8 euros, the standard goes up 1 euro to 13 euros and the premium of 16 euros increases by 2 euros to 18 euros.
Increased competition doesn’t just have an effect on attracting new subscribers. It also affects the creation of content, raising bids for quality and original content. Finding series and movies to add to the catalog becomes more difficult. It is striking, therefore, that Netflix prefers to raise prices and run the risk of losing subscribers. But there is no other way to finance the addition of new content.
On the other end of the spectrum is Apple TV +, the latest of the big services to make its entrance. When it seemed that everything was decided in favor of Reed Hastings, Apple TV + has shown that Netflix does not have a monopoly about good stories. In less than two years, Apple has screened shows like The Morning Show and Ted Lasso between awards ceremonies.
The Apple TV + catalog is still miniscule compared to any rival. In it we only see premieres, no catalog background to fill thousands of hours. To some extent, this strategy frees the hands of Apple by not having to pay for the expensive rights of series already finished, eliminating financial pressure.
To this we add that the service is not the only source of income for the company. Apple can be more creative with Apple TV +, choosing only the best stories and keeping the trash to the minimum. Therefore, the company you can also focus on growing your service via promotions like the initial free year and bundles like Apple One.