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Transfermarkt data reveals that the current value of Club América is 79.4 million dollars.
Netflix continues with a view to its recovery, after losing, until June of this year, just over a million subscribers.
According to information from Whip Media, Netflix ranks fourth in the ranking popularity and customer satisfaction.
On August 31, Netflix will release ‘America vs America’the documentary series about Club América, one of the most popular teams in Mexico.
not everything is ‘Stranger Things 4’ either ‘Squid Game 2’two of the biggest bets for Netflix as part of its strategy to regain the trust and preference of Internet users, but, with an eye on Latin America, the platform has practically ready its new series.
And it is that, to tell the truth, this 2022 has not been the best in the history of the company based in Los Gatos, California: from January to March, a loss of 200 thousand subscribers was recorded; from April to June, 970 thousand users left the platform.
To this, we should add that it has lost popularity among consumers of the streamingas disclosed Whip Media, a platform that also indicates that Netflix is the fourth most popular platform in the eyes of users.
Despite these data, the fall was not as severe as the company itself had even predicted, although it has become clear that, today, consumers are the ones who are deciding to cancel their accounts for various reasons, one of which It refers to the lack of original and attractive content that can really compete with what other services offer.
Thus, Netflix, in order to get back on track, has ready content for all tastes and one of them is very close to being released: ‘America vs. America’the documentary series about the winningest club in the soccer league in Mexico.
Netflix trolls Cruz Azul and promotes America series
This weekend, on the field of the Azteca Stadium, another edition of the so-called “young classic” was held, where América thrashed Cruz Azul by a score of 7-0, which, in addition to generating all kinds of reactions on social networks, caused a particular event.
The Netflix Community Manager, making use of trends in social networks, decided to promote his next series about the Coapa club, and he did it by trolling Cruz Azul with a post from his own account.
As expected, after the victory of Club América, the name of Cruz Azul was placed among the main trends and viral content in social networksgiving rise to one of the most used strategies in recent years: the marketing viral.
In simple words, the marketing Viral is a technique used by the Internet media in order to increase the sale of products/services or the positioning of a brand, all thanks to the propagation of the message exponentially or virally among those interested.
Given the speed and ease of sharing various content, social networks are the ideal space to develop this type of strategy; however, according to what can be read in Cyberclick, getting an advertising strategy to go viral is very difficult, since less than 1 percent succeed, where the random factor plays a very important role.
If we take into account that, according to Transfermarkt, the team from the capital is the second in the ranking of the most valuable teams in Mexican soccer, with a value of 79.4 million dollarsit is clear that Netflix’s bet on social networks is to start making noise in order to draw attention to its new documentary series.