- Index hide1 Streaming, at least in Mexico and based on figures from the Federal Telecommunications Institute, has Netflix like your favourite.3 With a “channel store” it is like Youtube would add to platforms like Netflix either Disney+ at your service.
Streaming, at least in Mexico and based on figures from the Federal Telecommunications Institute, has Netflix like your favourite.
Criteo measured what motivated audiences to enter streaming.
With a “channel store” it is like Youtube would add to platforms like Netflix either Disney+ at your service.
There are news in streaming and as part of the changes that are taking place in this industry, brands announce strategies designed around the user experience, where access to them is facilitated without having to change users, domains or apps. Under this logic, Youtube would prepare a new playback scheme, which would include Netflix and Disney + in its service.
Inside of the streaming Appropriate practices have been consolidated for the experience demanded by the user of these platforms and a clear focus in this exercise reminds us how valuable communication is as a business, especially in digital, where experience is crucial and in light of these guidelines a path is opened toral, which is to understand the capacity of a brand to innovate in the market.
With these insights on the table, space is opened to a crucial point in the market, the experience that is patented through the contents. In Mexico the main services until 2021 were Netflixwith a 94 percent of the domain of the audience; Amazon-Primewith a 27 percent of this segment; Disney+ with a 21 percent Y YouTube Premium with only 4 percent. These numbers were projected by the Federal Telecommunications Institute.
Platform preferences define audience decisions and establish an invaluable resource in the market, one that undoubtedly shows the interest of brands in resources interested in understanding media consumption through stories.
There is no doubt that there is a key scheme in the digital content market, which has led to certain apps to consolidate. The habits of the audiences help in this. Criteo drove a study where this medium realized what motivated a millennial public to demand services in streaming.
The 50 percent of them he explained that it was due to the health contingency; the 48 percent shared that this type of content allows you to view stories anytime, anywhere; a 45 percent chose because they could access original content and the 39 percent determined that the offer of free content was a reason to do so. A 29 percent voted because the option that the experience in the apps it was great.
Betting on the streaming experience is a very interesting scheme, which demonstrates the value of execution in the market and how important new experience options become.
We saw a definitive example in this action with the choice of Walmart+ by Paramount+such as the streaming service that it will offer to its subscribers and the action is an interesting measure that values a single scheme before the consumer and is the interest of the contents and for offering them as part of the brand experience.
As an example of these resources, there is a key value in the market and it has to do with the way in which the preferences of the audience are involved, to define strategies that influence the way in which a story is consumed.
The commitment to the streaming experience
as well as a 29 percent of streaming users in the world, revealed to Criteo who entered this service because of the experience they had in the appsthere are platforms that seek to adapt their service to the offer of new resources in the market.
Information that came out of the writing of The Wall Street Journalrevealed what we advanced in previous paragraphs, that Google is in the analysis of opening in Youtube a “channel store” and make an important scheme with this exercise, which allows the service to facilitate the experience offered to the user subscribed to this new medium.
The idea marks a way of doing business with content, above all because of the ecosystem of users who access the platform and who, after entering a Netflix either Disney+ From this medium, guidelines are even opened to the creation of content from entering these options. This store also comes out with the promise of offering a larger audience to the media.
The streaming ecosystem has an interesting bet based on the channel store service that Youtube manage to implant in its environment. The action is a new scheme for the sale of content and determines the way forward in digital. Given these parameters, the interest of brands in taking advantage of the insight revealed by the interviewed audience is confirmed: the experience in apps of streaming matter to motivate yourself to enter this service.