When Netflix advertisement that would ban shared accounts, forcing to pay extra to the one who did it, the initial reaction of its users was rejection. Many went so far as to say that they would drop their subscription, looking for other cheaper options.
It was feared that the platform would collapse. But the reality has been different.
netflix added almost 6 million subscribers in the last three months, according to its letter to shareholders for the platform’s quarterly earnings.
However, he knows that the journey is still very long, with the aim of returning to the best numbers of yesteryear.
“While we have made steady progress this year, We have more work to do to get back to accelerating our growth.” the company stated in its letter to shareholders.
“We remain focused on: create a steady stream of must-see shows and movies, improve monetization, increase the enjoyment of our games and invest to improve our service for members”, he added.
The almost 6 million new subscribers represent a growth of 8% for the company, which also reported 8.19 billion dollars in revenue in the last quarter.
Let’s remember that Netflix banned shared accounts due to the decrease in the number of subscribers.
With the decrease in users and profits, the North American company chose to make the drastic decision. He now sees the fruits, indicating that he has “greater confidence in our financial outlook.”
“We expect revenue growth to accelerate in the second half of 2023 as monetization grows since our most recent shared checkout launch and expand our initiative in almost all the remaining countries, in addition to the continuous and constant growth in our ad-supported plan, “said Netflix.
For this Thursday, Netflix shares They are at $477.59 each.