For 25 years, the Mexican Franchise Association (AMF) has taken on the task of recognizing the best business concepts that operate in Mexico under the franchise model. It does this by granting the National Franchise Award, which has been positioned as the highest award granted in the sector. Hundreds of franchises register to participate as candidates to receive it.
History of the National Franchise Award
Since 1999, the National Franchise Award has recognized franchises that have shown both excellence and innovation over a year, as well as a significant contribution to economic and social development in Mexico. With it, the best practices, leadership and commitment to quality that franchises contribute to the dynamic business ecosystem of our country are celebrated.
Thus, for 25 years, the AMF has recognized several of its affiliates in six different categories: Franchise of the Year, Service Franchise, Food and Beverage Franchise, Retail Franchises, Newbie Franchise and Outstanding Franchise Abroad.
Likewise, each year it awards the “Juan Huerdo” award, named in honor of its late founder, and which recognizes a person or company for the contributions they have made to the franchise sector.
Who can participate to win the National Franchise Award?
As cited by the AMF, this recognition is a privilege that can be accessed by brands affiliated with it and that have established new standards of excellence in the sector, in addition to contributing daily to the strengthening and dissemination of the business culture that the association promotes.
For Feher Consulting, it is an honor to have multiple franchise brands in its client portfolio that have been recognized on different occasions for their excellent practices and day-to-day work.
These brands work not only for the sector, but also for the benefit of the country's economy, which is the greatest incentive that Mexican businesses have.
The handover ceremony National Franchise Award 2023 will take place on March 6, 2024, within the framework of the 47th edition of the International Franchise Fairwhich will take place from March 7 to 9 at the WTC Mexico City.
Ferenz Feher Ferenz Feher is CEO and founder of Feher Consulting and has over a decade of experience in business development and business consulting.