MrBeastthe most famous youtuber in the world, reaches Latin America with his hamburger chain through 6 Mexican cities.
The brand Mr Beast Burger It comes from the leading cloud kitchen startup, Foodology, which plans to sell more than 300,000 hamburgers in its first month of operation.
The menu of the brand founded by the famous youtuber is available at Monterrey, Saltillo, Guadalajara, Merida, Puebla and Mexico City through home delivery platforms such as Uber Eats, Didi Food and Rappi.
The virtual restaurant MrBeast Burger
This burger chain is the world’s largest virtual restaurant created by YouTube superstar and philanthropist Jimmy Donaldson aka MrBeast. Initially, MrBeast will not have any physical point of sale and will focus solely on delivery. It has a presence in the United States, the United Kingdom, Canada, the Middle East, and Southeast Asia. It has more than 3,000 locations and Mexico is its gateway to Latin America.
We are very excited to bring MrBeast Burger to Mexico, the launch of this brand is a milestone and a new era in the food delivery market in Mexico, thanks to Foodology’s speed, technology and processes we are able to launch it in 6 cities in Mexico and 40 locations in a matter of months, this positions us as the leading startup in Latin America in the world of cloud kitchens”,
commented Juan Esteban Abadia, country manager of Mexico for Foodology, a company that manages more than 7 virtual restaurants, among its brands are Brunch and Munch, Avocalia, Bamboo Wok, among others.
The chain was founded in 2019 by Jimmy Donaldsonwho at 25 years old, is the youtuber with the most followers in the world, with 170 million subscribers and according to Startup Booted, with a fortune of more than 100 million dollars. His channel is mainly dedicated to philanthropy and challenges where those involved can win large sums of money.
Why does this brand enter Mexico?
According to Euromonitor International, Mexico ranks as the second largest delivery market in Latin America, just below Brazilwith a value of more than 3,865 million dollars until 2021, which represents an increase of 12.8% compared to the previous year.
Foodology starts with 40 home-only outlets for MrBeast and indicates that orders can be placed from the top delivery apps in the country, Uber Eats, Didi Food and Rappi.
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