Only three months after Mr. Wonderful opened his first ‘flagship store’ on Fuencarral street in Madrid, the firm is once again celebrating and adds a new flagship on Calle Goya number 15. An opening that underscores its strong commitment to the channel retail. And it is that its physical expansion is unstoppable. It already has twenty-four stores.
The new store in the center of Madrid follows the style of the others. Inspired by the concept of a tropical island, it is decorated with palm trees, the blue of the sea and the yellow of the sand.
And in addition to the store part, it includes a space decorated in detail on the upper floor where customers can take pictures. What if some waves, a little boat, a swing, a lifeguard chair …
“Our Goya Flagship is a clear example of the essence that we want to convey, to recreate a space where people come and be surprised, who enjoy the Wonder brand in full. After the success achieved in more than 20 stores open throughout Spain, the opening of Goya culminates that idea we had of conceptualizing a beach bar in our stores recreating an island in the heart of the city, thus generating a new shopping experience “, he explains Angela Cabal, creative director and co-founder of Mr. Wonderful.
Among the selection of products that we can find in the new flagship there are the brand’s novelties, but also its flagship collections, such as those dedicated to travel, weddings, bachelorette parties or baby births. Limited editions and special collaborations like Better’s are also available.
To make it easy to find what we are looking for in it, it is divided into categories marked by light boxes. In addition, in the central modules near the entrance are the latest news, so that nothing is escaped.
Photos | Mr. Wonderful