- Index hide
Moyo is an ice cream brand that makes a fusion with unique flavors, which registered sales revenue of 7 percent during 2019, according to Statista data.
The ice cream company revealed through its portal during 2019 that the drop in its income was caused by the slowdown in consumption.
In 2020 Grupo Herdez announced the acquisition of Moyo, a producer of natural ice cream, in its for an amount of 200 million.
Moyo is a 100 percent Mexican company, which was born in 2008 and its partners had the concern to innovate a natural yogurt ice cream product with which they managed to integrate fat-free artisanal Bulgarian yogurt with more than 360,000 million lactobacilli per gram of various flavors accompanied with dry toppings to give the product a better fusion.
According to data from Moyoduring 2019 they began to have a drop in sales with 7 percent and hence the Covid-19 pandemic It happened to affect the brand, however, that same year Grupo Herdez acquired the Mexican ice cream company for an amount of 200 million.
“We have registered a 7% drop in the volume of sales that we have this year, compared to what was registered the previous year“said the Moyo brand in 2019.
On the other hand, through TikTok users revealed the new flavor of Moyo inspired by the adventures of Rugrats, which you can accompany with different toppings to make an extraordinary combination and enjoy your ice cream, the store also designed glasses to transport your product everywhere.<
@altaciamx A new adventure will be…trying the NEW Moyo Dragon Fruit. 🐉 😍 😋 📍 Available at @moyoyogurt Altacia branch. You have to try it!🤩 #SoloEnAltacia #WhichIsYourMoyo #DragonFruitMoyo #new flavor #rugrats #rugratsmoyo ♬ original sound – altacia
/p>
Through the page Moyothe prices of the ice creams vary according to the size and toppings that you want to add, while the liter costs between 219, 315 and 117 pesoss, however, on Thursdays the brand has a 2×1 promotion so that you can enjoy its flavors with your friends.
Other brands that have the same theme of Moyo are: Nutrisa one of the rival companies in the ice cream market, which has great offers on Thursdays of 2 × 1 and integrates animated characters to spread their food.
Notably Moyo He is always looking for new ideas to catch his customers, because a few years ago he launched the cookie inspired by Chavo del 8 and years later he integrated SpongeBob into the family, where all his consumers acquired the flavor of the brand.
Finally, Moyo It has 140 points of sale, of which 72 percent are stores and the remaining 28 percent are in an island format.which are located in plazas and shopping malls, also in Mexico it has 29 franchises in 16 cities according to data from the same ice cream company.