- Index hide
As in the case of a motorcycle taxi, uber has also stood out, at the request of platform drivers, to follow influencers.
There is a study titled “Uber & Ride-Sharing”which allows us to see what motivates people to use an Uber.
In both the case of the motorcycle taxi and that of Uber, on-board connectivity is transcendental for the passenger.
A motorcycle taxi was captured while offering his passengers free Internetthrough the cell phone network of who drives the unit.
The case is an important precedent of what the transport user demands today and when the study “Uber & Ride-Sharing”, 43 percent requested an Uber, he said, to get to or from a party; 22 percent use it and eleven percent said they use these services to go to work.
With this background, we know why the average passenger requests transportation to achieve key objectives in their day to day and it is during these transfers that the opportunity to generate experiences arises, hand in hand with connectivity.
Internet in motorcycle taxi
The connectivity that many points of sale offer to attract consumers was put to the test in mobility with the idea of a motorcycle taxi that allows you to connect to your cell phone, so that you have data and can surf the Internet.
@gilmerperutiktok♬ So You Enjoy It – Tego Calderón
Everything was documented in a video where a sign with a huge network symbol can be seen and it reads User: Redmi10, with the password: Darwin1830.
The video was published by Gilmer on social networks (@gilmerperutiktok, TikTok) where it has more than 1,500,000 views on said social network.
The story was apparently captured in Peru and after making his experience public, he was filled with various comments, such as the one that Frish made assuring that it is a tactic to see the passengers’ cell phones and steal them. Other users like Mor recognized that it is a strategy for passengers to be entertained on board, while users like Joel wrote that app-based travel platforms such as InDrive should be updated. Other users like Jhosua simply called the act good customer service.
It is interesting how drivers take advantage of their units to generate response from passengers, not only offering connectivity experiences, as we saw in the case of the mototaxi, but we have witnessed cases such as that of an Uber driver, who took advantage of her trips to promote a career as a streamer, which her son is pursuing on Twitch.
The story was revealed by Meredith G. (@MerGarza, Twitter) who was captured while driving and a sign hung from her seat asking for support for her son, who on said social network appears as Garcesgg (@garcesgg, Twitch) .
“Oh, what a beautiful lady, she is an Uber driver and has that poster to publicize her son,” said the woman who published the story on networks.
Transfers are opportunities to connect with consumers through one of the key moments in consumption, where they are on journeys where activities such as leisure, rest or concentration are present.
The challenge in this exercise is to connect with a consumer who has become increasingly interested in carrying out activities on board an Uber-type transport or more ordinary ones such as a motorcycle taxi that offers internet connectivity through the driver’s cell phone. .
Now read: