- Index hide
In 2019, urban music revenues accumulated up to 8.9 billion dollars.
A recent study reveals that 80 percent of Internet users discover new music through TikTok.
In 2020, the platform developed by ByteDance accumulated two billion downloads.
On TikTok, the video of a pet has gone viral thanks to “replicating” a popular gesture from La Rosalía and now they call it “the motomami puppy”.
Currently, when we talk about TikTok, we are talking about one of the essential social networks not only for brands, but also for users and, above all, for the new generations, which are the ones that have driven the rise of the platform.
In accordance with Sensor Towerin 2020, the year of the global confinement that was experienced due to the health emergency, the platform developed by ByteDance accumulated two billion downloads in both the Google Play Store and the Apple App Store.
Now, for some time now, Tiktok has ceased to be a social network for uploading videos, but rather a showcase through which brands can connect with young people, the so-called Generation Z, and attract a new niche of consumers who interact every day.
Of course, we are talking about a social network that has even served to position a large number of artists from different parts of the world, as shown by the study “Identifying the power of music and artists on TikTok”which reveals that 80 percent of netizens have discovered new music through the Chinese social network, much more than on other platforms streaming.
Mascot “motomami”: “lomito” replicates gesture of La Rosalía
In recent years, one of the musical phenomena that has caused the most impact in the industry is Rosalía, a Spanish singer, who recently appeared in Mexico City with her “Motomami” tour, attracting a large number of followers at the National Auditorium.
It should be noted that, in 2019, Rosalía became the first Spanish singer to receive an MTV music award; in fact, in that delivery she received two, of which, one of them was thanks to “Con Altura”, his duet with J Balvin.
And it is that, to tell the truth, urban music has positioned itself considerably in the music industry, reporting, in 2019, revenues of up to 8.9 billion dollarswith many singers at the peak of popularity, such as Bad Bunny, J Balvin, Rosalía herself, among others.
That is why it is not surprising that Rosalía’s name generates clicks on social networks, as is the case with the pet of a user on TikTok who, according to the comments that can be read on her video, said “loin” replied the gesture of the so-called “motomami”.
@noodletheminisausage he’s a natural
“It’s just that he’s a ‘motopapi’”; “The puppy Rosalía does not exist; the dog Rosalia”; “The dog ‘motomami’”; “My dog is Rosalía”; These are some of the comments that Internet users have left when watching the video.
Virality, today, is one of the most important aspects in an era dominated by social networks, which is why this type of content, in general, tends to generate a significant reaction from Internet users.
On the other hand, Rosalía is, today, synonymous with viralization, as has happened with other cases that allude to the interpreter of “Despecha”, as a content creator who “designed” the singer’s nail salon.
Without a doubt, she is one of the singers who has also caused a great sensation among brands, becoming, in some way, one of the voices of this generation.