We show you the opinion of people about Mother’s Day. Is it really a celebration or a social pressure imposed by brands?
Currently there are endless dates that have managed to position themselves in the eyes of consumers at an international level, either by certain customs or traditions that have been driven by consumption habits for several decades, thus giving way to what today we know how markets seasonalkey moments where companies can increase their income, if they bet on using the marketing strategies adequate.
Among them, we can find various alternatives that have been traditions for hundreds of years in Mexican culture, as well as some others where multiculturalism has done its job, promoting the adoption of foreign traditions. Among them, we can find the Day of the Dead, the arrival of the Three Wise Men, New Year, Valentine’s Day and the Mother’s Day.
The Mother’s Day is a holiday celebrated in honor of mothers in various countries around the world year after year.a fact where brands are committed to launching some creative promotions to “celebrate” them, both in products or services, being one of the times that manage to benefit brands from various sectors.
According to a study by Teads, the 55 percent of consumers plan to buy gifts this Mother’s Daymainly mothers (46 percent), wives (16 percent), daughters/sisters-in-law (12 percent), grandmothers (11 percent), among others (54 percent).
Furthermore, the study reveals some of the products that will be given away the most this Mother’s Daywhere 37 percent of those interviewed plan to give flowers, 14 percent will give household items, 13 percent electronics, 12 percent will give “experiences or trips”, 11 percent jewelry, 8 percent clothing and 5 percent subscriptions.
The adoption of seasonal markets sounds quite attractive to be addressed, but have these not been affected by the pandemic? Covid-19 came to change the consumption habits to which we were accustomed, with the consequence that all types of industries were affected, even in this type of situation that encouraged the acquisition of products and services.
The Chamber of Commerce, Services and Tourism of Mexico City, concluded an estimate of sales that are expected in the legally established trade in CDMX on the frame of celebrations for Mother’s Day, where José de Jesús Rodríguez Cárdenas, president of the institution, mentioned that the data obtained from income will amount to 2 thousand 366 million pesos, representing an increase of 10.2 percent in sales compared to 2021; However, the numbers would still be 27.9 percent below those registered during 2019, when there was an economic spill of 3,282 million pesos.
Brand promotions and their high investments in advertising have played an indispensable role in the economic impact of this type of date, which could be considered by some as a submission to consumption. Are they actually celebrating Mother’s Day? Or is it another result of marketing?
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