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By 2027, Panini is expected to post earnings of at least $98.75 billion from the album alone.
The global market for figurines grew at 23 percent annually in 2021.
Panini released their first Cup album at the 1970 World Cup in Mexico.
Just one month before the start of the most important sporting event, the Qatar 2022 World Cup, fans are already excited around the world. This can be seen in the stories that have emerged with the release of the iconic World Cup album, which has become the desire of many and even the headache of others, such as the case of an Argentine mother who went viral after threaten to sue Panini, because of the stress it causes her to get the missing prints from her son.
Since the past, the Panini World Cup album is one of the most desired gadgets of fans around the world, since for 52 years it has anticipated the start of the most important global sports tournament.
In agreement to your portalthe history of this book of trinkets transcends with the brothers Giuseppe, Benito and Umberto Panini, and who formed the Italian company Panini that in 1970 associated with FIFA to launch the book globally.
Given this, it is projected that the world album business will reach 98 thousand 750 million dollars by 2027. This year, the Panini album went on sale on September 7 and, like every year, A price increase is revealed in the iconic article, where estimates to fill the 2022 book, which is made up of 670 prints, dictate a cost of 2,435 Mexican pesos.
Where Argy Finance He explained that the package of figurines suffered an inflation of 900 percent with respect to the World Cup in Brazil in almost the whole world.
Argentine mother threatens to “trial Panini”
The story that emerged on social networks shows the stress it is causing for many people in the world to get the stamps of the Qatar 2020 World Cup album, especially the parents, who suffer from the claims of the children.
And so, as an Argentine mother has gone viral on Instagram thanks to her audio where the claim she makes against Panini is heard, she even threatens to sue them, due to the stress that her son is causing her, for not getting the missing prints for album arrive.
“I’m going to sue Panini, I’m finding out, so that the psychologist pays him or the bumps that I’m going to leave him because I’m fed up,” says this angry mother who went viral on the social network account @cordobeces.
The audio became so viral that the mother identified as Silvana, desperate, was interviewed by the local media of that country, where in the program Arriba Córdoba of El Doce TV she pointed out: “I’m sick and tired of searching and not finding the blessed stamps.”
“When I go to look for the stamps, there are no more,” he added. In this sense, Silvana explained that she began to collect stickers for her oldest children. But, he himself gave up because they went everywhere and couldn’t find the ones he was missing.
Also, the mother left a message to the Panini company after her interview in the local media: “Send a couple of packages to be able to complete it.”
This story is not the only one that has emerged about the brand’s iconic album, because on social networks we can even find how to fill the book without spending a lot of money, or even other people who sell the most coveted stamps, such as those of Lionel Messi for an exorbitant sum of money.
This shows that the World Cup is one of the events most loved by people around the world, and in particular it means an important opportunity for brands and companies to generate strategies and projects to increase their sales.
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