The owner of Twitter, the billionaire Elon Muskwhich yesterday replaced the blue bird with a black X as the company’s new logo, He assured last night that this movement is more than a simple change of image.
Although the Twitter name is still attached to the X logo, Musk hinted that the name itself is also set to disappear in a tweet he posted last night.
This is not simply a company that changes its name and continues doing the same thing,” he explained. The Twitter name made sense when it was 140-character messages going around like a bird chirping, but now you can post pretty much anything you want, including multi-hour videos.”
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Musk’s message was posted in an apparent response to the barrage of criticism received yesterday for having dispensed with a globally identifiable logo, a “brand” that very few companies can boast of having and that takes years of work to achieve.
The choice of the X as the new logo was explained as follows by Musk in this last message: “Twitter was bought by X Corp (his company) to guarantee freedom of expression and as an accelerator for X, the application for everything,” he says.
For this reason, he announced that the new Twitter, or X, will have new potential in the coming months, such as including “comprehensive communications” (which he does not explain clearly), as well as “the ability to direct your entire financial world.”
For her part, Twitter CEO Linda Yaccarino said in a message on the social network that “X is the future state of unlimited interactivity,” which will include audio, video, instant messaging, payments, and the buying and selling of “goods, services, and opportunities” that will be “powered by artificial intelligence.”
For years, fans and critics alike have pushed Twitter to dream bigger, innovate faster, and reach our great potential. X will do that and more,” added Yaccarino.
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