In Mexico alone, a little over 34 million single people are estimated.
By February 2022, Tinder already had a base of more than 78 million downloads worldwide.
In 2019, Bumble, Tinder’s main competitor, had 55 million users, 46 percent of whom were women.
A mother is going viral on social networks by making a declaration of fidelity and public thanks to Tinderbecause she considers that this dating application changed her life and, now, also that of her first baby.
However, approaching the Facebook and Reddit forums, beyond advice, has brought him ridicule and a specific pointing out of his brand loyalty “for life” with the brand.
And it is that his emotional relationship with Tinder was manifested with advertising and recommendations on digital platforms, where, in addition to narrating his love story in the dating application, he generated controversy by showing his strongest act of “thank you”: naming his daughter. like the American company.
Their positive experience on the social network is acting in several ways in favor of the brand, since the mentions of surprise, mockery and even irony are putting Tinder in the digital conversation and making more young people trust their system to match people.
This type of organic advertising in social media It is important to consider that, according to the study “Love in the Times of Telecom-COVID 2022”from The CIU, and an analysis of Statista Digital Market OutlookIn 2023, online dating services are expected to reach almost 5.5 million users in Mexico, keeping Tinder as the main platform.
Likewise, in the country, 30.2 percent of users use dating apps to find a formal relationship, while 28.9 percent only hope to find a sexual encounter.
This is why it is increasingly common to find success stories arising from this technological market, as young people hope to find the type of fidelity that tells them that they can be part of the statistics, in this case, with true love stories that lead to to show their gratitude to a brand, even if the action ends up being controversial.
Give thanks for love story with “Tinder baby”
A Facebook post quickly went viral showing the story of a new mother in the “Space Coast Mom Life” group, which is just for women-at-home moms looking for advice.
In this post, the woman, whose identity is unknown because her comment was shared on Reddit anonymously, revealed that her partner was upset to learn the name she had chosen for her baby in honor of Tinder.
According to the story, the mother and her husband would have met on this dating app more than a year ago and, thanks to that “match” her life changed completely, so that today her newborn would carry the Tinderleigh’s name.
“I want to name her Tinderleigh because we met on Tinder a little over a year ago. The site helped me find my true love and I think the name is perfect”, he explained in the post.
However, he stressed that the decision was completely his, because his partner “thinks it is shameful.”
“How can I convince him how special this name is to me?” The woman asked for help, not knowing that someone would post her story on Reddit and make it go viral.
However, although the woman hoped that other mothers would advise her on the acceptance of her partner, she received a lot of criticism, assuring that, even if she was in favor of the original names, the action of linking the girl with a brand could limit her relationships social.
So far it is unknown if the dating application has sought out the mother to formally baptize tinderleigh and recognize her as “Tinder baby,” but makes it clear how the brand loyalty generates demonstrations of loyalty and experience that mark the user for life, an example of this was recently seen with the Pringles brand, which found one of its most loyal consumers on social networks and rewarded her for tattooing her identity on her leg, ensuring its member and endowing it with product.
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