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An investigation of Statista exclusively for subscribers of the platform, reveals the expected income in the luxury market worldwide.
The case made known by a millionaire in networks, accounts for the influence that luxury brands have today.
A mom millionaire went with his daughter to document how he buy a jet of 74 million dollars and the experience is an interesting reference of what it is like to buy luxury today.
Dear All of Statista exclusively for subscribers of the platform, they realize that income in the luxury market is expected to reach 354 thousand 800 million dollars by 2023.
The quantity is an interesting precedent for the volume of products that move in this industry and how buying a private jet or a luxury car through a video call is part of the scope that high-priced brands seek to sell their products.
This is what it’s like to buy a private jet
With close to 12 million reproductions in TikTokaccount @loveluxury.co.uk documented what it is like to buy a private jet in a place dedicated to receiving millionaire clients, willing to purchase the aircraft as if it were an ordinary car.
The account shows the life of a mother and daughter with a privileged life, when they decide to document the purchase of their plane in The Jet Businesswhich boasts of being the first showroom with premises at street level, to sell private planes.
During the shopping experience, the pair of women are approached by a third woman who says she is surprised to find them and asks to accompany them on a shopping spree, which, as it happens, is the day they have decided to buy a plane for the little girl. millionaire.
The showroom of The Jet Business recreates the interiors of airplanes within the premises, with false seats and windows, which give the sensation of being inside an aircraft. To choose the right aircraft, the store displays a series of models for the millionaire couple on a huge screen where the daughter kneels to give her verdict and to point out that she was interested in a G650ERnumber that refers to Gulfstream G650, ship with a length of 30 meters and a range of about 13 thousand kilometers. Wingspan of 30 meters and a maximum speed of 982 kilometers per hour.
When purchasing the aircraft, the mother advises her daughter that they should keep the purchase under £100 million. At the end of the purchase, she ends up signing a contract for the payment of 74 million dollars.
@loveluxury.co.uk How would you call your private Jet? This is where billionaires buy their Jets in London, at The Jet Business 📞✈️ #privatejet #privatejetlife #harrodsshopping #wealth #money #thejetbusiness #harrodsuk #billionairesdaughter #billionaireswife #jetlife #travel #billionairelifestyle ♬ Collide (more sped up) – Justine Skye
The unusual shopping experience of a jetas if it were an ordinary product is part of the experience that luxury brands offer todaywho bet on increasingly valuable sales resources in the market, thinking of elements that help highlight the products they have for sale.
We have seen an example of this interesting sales exercise by luxury brands with brands such as Maserati, who confessed to Merca2.0 the showroom digital that organizes with clients far from physical stores of the brand.
As part of the experience, the brand gets in touch with these customers through virtual calls and the luxury car buying experience is communicated in an unexpected and totally necessary way to reach new segments of the brand. selling.
Luxury has been made of traditional sales strategies and proof of this is the opening of a commercial premises for a private jet sales company to offer them, while luxury car brands test the expansion of a brand to ordinary consumers.