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Millennials demonstrate the advantage of being a “kidult” by hiring spaces in movie theaters to play Mario Kart and other video games.
The trend has managed to excite many users, who have shown their interest in replicating this formula.
This fact could represent a very important promotion for cinema establishments and the prelude to a future sales strategy.
In social networks, a class of content has gone viral in which millennials they enjoy their condition to be able to rent spaces in cinemas so you can play your favorite video games, like Mario Kart.
This kind of content has gone viral as it is not as well known, however, it has been driven by the growth of the geek culturedue to the rise of streamers and the “coming out of the closet” of the kidultswho increasingly feel more proud and comfortable sharing that they play video games.
Millennials and the video game fever
Although many probably don’t remember or believe it, a few years ago saying that you liked video games, cartoons and toys at a mature age was frowned upon. In fact, according to Statistical dataduring the early years of video game creation, while 20 percent of gamers worldwide were men between the ages of 21 and 35, who held almost complete dominance over the market.
However, this has changed quite a bit, and in the United States in 2018, while about 28 percent of video game players were under the age of 18, 23 percent were 50 or older. It also seems that women are becoming more and more involved with video games. This translates to the fact that they represented 45 percent of all gamers in the North American country in 2018, up from 38 percent in 2006.
In addition, Mario Kart 8 Deluxe It has become the best-selling game of the Switch being ahead of games like Super Smash Bros. Ultimate and Animal Crossing: New Horizons. The Mario saga has managed to position itself in each and every one of the generations as one of the public’s favorites.
Millennials hire spaces in cinemas to play Mario Kart
In social networks there is a very interesting trend and an opportunity for geeks and gamers to get together in an unforgettable night. It is an initiative of millennials in which they hire movie theaters for a particular use. Although this is not something new, it has become popular mainly because many accounts have shared that they use these facilities to play video games such as The Legend of Zelda Y Mario Kartand watch series episodes like game of Thrones and Shingeki no Kyojin.
As described by some of the content creators, strings like Cinemex, Epic Cinemas Y cinepolis There are some in which this experiment can be used, while to do so, some users comment that the rules indicate that, although different in each case, a certain number of tickets must be set aside for this option to be valid. In fact, one of those who has shared these videos points out that in Epic Cinemas the price when setting aside 15 tickets is 166 pesos.
These are some of the videos that have been shared on the TikTok social network:
@christian_ea #adult #anime #mariocart #retas #shingekinokyojin ♬ original sound – christianea
@lunita_msl And as you know, the end that was not the end 🙁 #fypシ #snk #aot #mty #viral #fyp #anime #Mario Kart ♬ Love You So – The King Khan & BBQ Show
This business model of cinemas seems to become more and more a serious alternative for the future, Well, especially after the ravages of the pandemic, there was talk on countless occasions about the decline of the industry and the possible end of movie theaters. However, and against all odds, it managed to survive, although they will surely think of instituting this “room rental” as an alternative against the “weakest” months in terms of box office releases.
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