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The influence that Miguel Layún has reached in the sports market has escalated more and more and to this extent it is that an interesting profile has been defined by the athlete.
building sports brands and having the support of names like Miguel Layún is a fact of reputation that the sponsoring brands do not discard, on the contrary, they feel greater interest in investing in these concepts.
Today more than ever it is relevant to understand the ability of a personal brand to be able to commercially promote a team or product.
In today’s environment, appreciation for brands has increased more and more, due to the concept surrounding personalities.
Miguel Layun team founder 19esports has added to Adidas as one of its sponsors and the action of having a brand of this level behind the line of sponsors, leads us to think about how big companies seek to build the reputation that links players like Layún.
The case of this team Layoun and Rodolfo Landeros, who has joined a Mark of the level of Adidas It is not wasted and it is a great case of the power that personal brands have today, in which it has become tremendously challenging to join market trends where the image is the trigger for actions.
A great case of this is Jhonny Deep himself, an actor who stars in one of the most controversial trials in the film industry, for bringing his ex-partner Amber Heard to the stand. In the midst of all kinds of statements and facts that are not wasted in marketing, because brands like Christian Dior, for which Deep became the brand ambassador to promote one of its perfumes, have seen popularity for making the fragrance and on networks social this is already a phenomenon.
Miguel Layún and his relationship with brands
The relationship of Miguel Layun It has not always been pleasant with the brands, in fact, it has not been bad either, what it has done is exhibit bad practices on their part, such as the occasion in which Christiano Ronaldo removed Coca-Cola bottles from the press table, in which he was about to start a conference.
In 2017, the famous soccer player published a video in which he called on the toy store chain Toys R Us to avoid firing its employees, when he announced that the brand in Portugal had put decorations alluding to the wall in one of its stores. Trump, news that became popular at the time and was tremendously controversial.
On that occasion Layún regretted that one of the stores of this chain in Portugal made such an unfortunate activation, which he said only motivated him to leave the store.
To prove his point on that occasion, the famous Layún published a video where he said he was attended by store employees and that more than mockery it was an undiplomatic decoration, to celebrate regional festivals where this type of humor is exalted.
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