Times are changing and, with it, marketing strategies, thanks to the fact that, in recent years, the momentum of digital marketing has boomed as a result of the pandemic caused by Covid-19, the health emergency that came to break with everything that was already stipulated in everyday life.
Given this scenario, the role of communication agencies, so essential at a time when digital marketing has radically changed, is more than vital in a period that is presumed to be the beginning of the end of the pandemic and, of course, that of the reactivations.
And it is that, although it is true that digital has gained a lot of ground, it is clear that marketing strategies require linking both the online and offline space, which is why, in the immediate future, it will be necessary to have renowned agencies to reach those audiences that handle both languages: digital and non-digital.
Midios México is, in short, one of the most viable options within the deck of possibilities, given that his creative thinking is directly applied to brands. The agency’s main work tool is to have a young and innovative profile, creating unique and memorable experiences for users, highlighting the values of the brands and thereby exceeding the expectations of its own clients.
It is a firm that manages to generate important links with its clients, always achieving a plus over the established objectives. On the other hand, the differentiator of Midios México is the quality of the executions and the importance of the impacts that it generates around.
“We carried out a 360 campaign, with which we managed to make the brand grow its sales by double digits.”
In other words, for Midios, more than developing a strategy, it is about creating and telling stories with creative thinking, not only applied in brand communication, but also in formats, media and moment selection.
On the other hand, among the great advantages offered by the agency are: real-time data, leaving monthly reports aside. At Midios, a data extraction service is carried out for all the KPI’s of its clients, campaigns, networks and brands in real time so that all areas have access to the dashboard allowing them to focus on their business processes and not on reporting.
Currently, its main specialties are brand positioning, hypersegmentation, customer acquisition, crossmedia and omnichannel campaigns, among others, having greater coverage in Mexico, Central America and South America.
As a company dedicated to innovation, Midios is characterized by the application of geolocation technology, audio detection for specific messages and facial recognition for 360 campaigns, a fact that makes it clear that we are talking about one of the most complete agencies in terms of technological tools.
For 2023, Midios México’s plans go far beyond what the trends set, consolidating itself in the metaverse with advertising campaigns, experiences with brands and products, or collaborations. In addition, it includes less intrusive advertising and more native advertising, which serve as a company for the consumer in their day to day.
Another of the strategies to carry out for next year is the creation of podcasts for brands and special collaborations with programs already positioned to include brands in this content.