We show you some of the bigger acquisitions than Microsoft has bought throughout its history, the largest was Activision Y Blizzard this 2022.
Today there are endless companies that have managed to stand out around the world due to their presence in the ambit digital, whether in the communication market, online shopping, video games and the sale of mobile devices, among others, resulting in more and more digital consumers appearing.
According to a study of Statistical where it shows the percentage of online buyers over the total Mexican population, since 2017 these have been in a notorious increase, in addition to the fact that the pandemic was of vital importance for its growth since during 2020 these went from representing 39.3 percent of online shoppers to 44.2 percent in 2021.
The arrival of the pandemic caused by the appearance of Covid-19 and the decrease in social mobility to avoid being one of the millions of infected, gave way to users around the world having a greater presence in the digital world from the comfort of your home, so different brands from different markets benefited from being available to their consumers from their mobile and electronic devices.
Among them were the companies in charge of providing the online communication service, video calls, where platforms such as zoom, Google Meet, Skype Y WhatsApp they were of vital importance connecting millions of professionals during the last years; according to information from microsoft, to date and only in Mexico there was a 41 percent increase in Using video conferencing in Microsoft Teams, managing to reach a daily record of 2.7 billion call minutes without a camera in one day, that is, an increase of 200 percent compared to the 900 million recorded during March 2020.
Similarly, the industry of gaming It has increased considerably in recent times, since although this was already a market that was showing constant growth, data from The CIU presented during the Gaming Geek show that the number of gamers reached 72.3 million at the end of 2020 , that is, an increase of 5.5 percent in this market compared to 2019, as well as contributing a market value in Mexico of 32,229 million pesos, that is, 4.4 percent more compared to 2019.
Those companies that are present in the digital world They managed to grow considerably during the pandemic, both in terms of the number of users and income, since this type of products and services were relatively easily accessible to consumers, which was of vital importance to them to boost their work activities and even those others for leisure, so some of the Microsoft’s biggest acquisitions undoubtedly increased in recent times.
The Covid-19 pandemic showed that digital expansion will continue to grow steadily over the years, thus boosting the number of digital consumers.