In 2021, the number of users who used the Internet in the world was 4,901 million, according to the ITU.
Microsoft Bing is 13 years old and is still in force despite the world dominance that Google preserves.
It is the second most used search engine, so it becomes its closest competitor.
The Microsoft Bing search engine was launched in 2009 and is one of the different search engines that exist, in 2012 it bought Yahoo to face Google. To show that it is still valid, its creators have added Artificial Intelligence to improve the user experience that use it, under the premise that if the user does not find the image they are looking for, they can create it themselves.
Microsoft Bing has managed to stay current derived from the changes that the company has made, this has allowed it to have the same importance as Google, since it becomes one more option among search engines.
The internet has become an extremely necessary tool for the general population, where many turn to find information on topics of interest. In 2021, the number of users who used the Internet in the world was 4 thousand 901 million, according to the World Connectivity Report 2022 of the International Telecommunications Union (ITU), while in Mexico, during the same period, at least 75.6 percent of the population aged six or older had access to the internet, reported the National Institute of Statistics and Geography (INEGI).
Microsoft launched Bing 13 years ago, with this it began its foray into the market to compete with Google, initially it bought Yahoo to face it, but it was not enough, so it continued looking for alternatives to continue in the market. As is known, it has not been able to take away the market Googlewhich is known as the number one search engine but has managed to remain as one more option as a reliable search engine.
Currently, microsoft bing It is the second most used search engine, according to Stat Counter, Google covered 92.01 percent of users, while Bing was left with 2.58 percent. Although the figures show a considerable difference, it is the search engine that competes with Google, not only because it ranks second, but also because is very similar, with web, image, video and news search functions.
Microsoft Bing will have Artificial Intelligence
Microsoft approaches Artificial Intelligence (AI) to implement it in its Bing search engine, will start integrating the DALL-E tool, owned by OpenAI, with whom they work together. With this implementation, the American company promises that users can create images in case they do not find what they are looking for.
Open AI is working with Microsoft to add this type of AI through the tool Image Creator from Microsoft Bing, which will create images from text descriptions entered by users.
It is worth mentioning that DALL-E has a new update with which it is possible to create human faces. This helps users have a better search engine experience and will be available in select markets in a later version. preview. As user experience feedback is received, Microsoft will make it generally available, via a ‘create’ button next to ‘search’.
With the testing phase, the company seeks to reduce erroneous resultstherefore it is necessary and they will work directly with Open AI to limit certain aspects such as violent content or sensitive images.
It is not the first time that Microsoft has made improvements to its brands, as we revealed to you at Merca2.0, sought to make a rebranding in your search engineso it changed the name to Microsoft Bing, this was done with the intention of reflecting the integration of search experiences in its portfolio.
The application of AI in frequently used tools such as the Microsoft Bing search engine allows users to have a better experience. We will have to wait for the results of the preview to see if the company fully implements it in their search engine.
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