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Michael Jordan will return to the cover of NBA 2K, which is already in its 2023 edition and seeks, with the athlete, to conquer gamers.
Jordan is, to date, one of the most profitable former athletes for brands, generating revenues of 4.7 billion dollars in 2021 only for his series on Netflix.
The former ’23’ of the Chicago Bulls tops the list of the richest athletes in the world with income amounting to one thousand 620 million dollars.
For the 2023 edition of NBA 2K, Michael Jordan, the legendary ’23’ of the Chicago Bulls, will once again be the image and official cover of the video game.
Based on sports jargon, Michael Jordan was what is known as “out of the ordinary” and even considered by many to be the best basketball player in history and, furthermore, as the best athlete.
According to data from Sportico, Michael Jordan tops the list of the highest-earning athletes in history, which amount to 2.62 billion dollarsof which a large part comes from royalties paid by Nike, which has deposited more than a billion dollars in this concept since his retirement in 2003.
He highlights that, shortly after starting his professional career, Nike managed to create an alliance with the athlete and, in this way, turn him into the great media star that he is today.
“The Jordan brand continues to grow thanks to its constant innovation, as well as its strong connection to consumers and communities around the world. In fiscal year 2021, Air Jordan registered a growth of 31%, boosting the business to a turnover of close to 5,000 million dollars (4,189 million euros). This breakthrough was fueled by Jordan’s most coveted icons including Kevin Durant and Lebron James.” stated John Donahoe, president and chief executive officer of Nike.
At the time, Jordan managed to position basketball in the spotlight around the world, being, today, one of the most recognized athletes in history, a fact that could be corroborated with the launch of his series in 2020 on Netflix .
Today, the basketball player’s brand enjoys a great expansion and, in fact, is one of the sponsors of Paris Saint-Germain Football Clubone of the richest soccer teams on the planet, dressing, in turn, the next great soccer and Nike star, Kylian Mbappé.
This is how they present Michael Jordan as the official image of NBA 2K
Now the name of Michael Jordan has shone again with the next release of NBA 2K that goes for its 2023 editionjust the number with which he established himself in his most important stage with the Chicago Bulls.
According to what has been released, Michael Jordan will be the official image and cover of the video game for the first time since the launch of NBA 2K16.
The announcement of this new collaboration came through an official statement and a trailer where the former star of Chicago is seen being part of one of the most anticipated Visual Concepts titles.
It should be noted that there will be two versions of this new edition: the Michael Jordan Edition and the Championship Edition, both with the athlete decorating the cover of the video game.
In addition, as part of the strategy that Visual Concepts is setting, The Jordan Challenges will be back, the same ones that had their appearance in the NBA 2K11 title and that consist of giving players the opportunity to face “Mike” at various stages of his career, something that the community liked a lot.
Jordan continues to be a profitable product wherever you want to see him, a fact that we could see with his series on Netflix, with which the athlete’s income they went from 3.6 billion dollars in 2020 to 4.7 billion in 2021.
To this must be added the next film to be released on Amazon Prime Video about his business relationship with Nike, a clear competition with the LA Lakers series currently airing on HBO Max.