- Index hide
According to data from the Mexican Association of the Automotive Industry (AMIA), MG experienced a 69.4 percent increase in its sales during the first quarter of 2021 compared to the same period of the previous year.
A report by Kantar’s BrandZ, which evaluates the value of brands globally, MG has positioned itself as a valuable brand, despite the fact that there is no specific data on the value of the brand in Mexico.
In exciting news for Club Deportivo Guadalajara fans, MG, a renowned automotive brand, has made a strategic commitment to become Chivas’ star sponsor. This association represents a unique opportunity for both companies to join forces and strengthen their presence in the world of Mexican soccer.
The alliance between MG and Chivas materializes in a long-term sponsorship contract, which involves the presence of the brand on the team’s jersey, as well as in various activations and events related to the club. This agreement represents an important boost for Chivas, which will benefit from the support and visibility of a globally recognized brand such as MG.
The decision of MG of associating with Chivas is no coincidence, since soccer is a passion shared by millions of people in Mexico and represents a powerful platform for the promotion of a brandbecause according to data from Nielsen Sports, Mexican soccer has a loyal and passionate fan base, which makes it a highly attractive environment for brands that want to increase their visibility and connect with their target audience.
In addition, sports sponsorship has proven to be an effective strategy to build and strengthen brand recognition, since according to a GlobalData study, 84 percent of consumers consider that sponsorship of sporting events has a positive impact on their perception of a mark. This indicates that the association between MG and Chivas will not only generate exposure for the company at team matches and events, but will also influence consumer perception of the automaker.
It should be noted that not only Chivas will be sponsored by an automotive company, since within the MX League there are teams like Pumaswhich are sponsored by Suzuki, while America has an alliance with Mercedes Benz, one of the most coveted automotive houses in the world.
LAST MINUTE:
Chivas announces its NEW SPONSOR with the Chinese brand MG Motors.This sponsor will be present in the prematch/warm-up jersey as you can see in the image.
What do you think? pic.twitter.com/o2BAbOt2EH
– Tailor (@SastreMx) June 29, 2023
On the other hand, MG has been consolidating its presence in the Mexican market in recent years, as the brand has experienced significant growth in sales and market share, thanks to the quality of its vehicles and its focus on customer satisfaction. In addition to the Mexican Association of the Automotive Industry (AMIA), MG registered a 69.4 percent increase in its sales during the first quarter of 2021 compared to the same period of the previous year.
This strategic partnership between MG and Chivas has the potential to benefit both parties. Chivas gets a star sponsor which provides financial support and greater brand exposure, while MG has the opportunity to strengthen its presence in the Mexican market and increase its recognition among soccer fans.
Finally, the sponsorship of MG a Chivas represents a strategic commitment by the automotive brand, which seeks to take advantage of the potential of Mexican soccer to strengthen its presence in the market.
This association will not only benefit Chivas by receiving financial support and visibility from the company, but will also provide MG the opportunity to increase your recognition and connection with fans of the Sacred Flock and without a doubt, this alliance promises to be a success for both parties and will bring exciting moments both on the pitch and in the world of motorsports.