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According to FIFA, as of last October, 90 percent of the tickets for the 64 World Cup matches had already been sold.
It is estimated that, for the 2022 World Cup in Qatar, there will be between 80 and 90 thousand Mexican fans.
Mexico is in the Top 5 of the countries that purchased the most tickets for the FIFA World Cup matches.
Prior to next Wednesday’s match between Mexico and Saudi Arabia, a Mexican fan decided to make a risky bet on an Arab check and, as expected, everything was recorded through the TikTok screen.
There is no doubt that this is the world of social networks and especially TikTokthe platform developed by the ByteDance firm in 2016 and which, in the middle of last year, managed to consolidate its brand and, of course, its name.
With 1.7 billion registered users globallythe Chinese social network has become a benchmark of current times, more adapted to short video formats and, above all, it is one of the greatest icons for the so-called Generation Z.
Backlinko, in one of his most recent reportsreveals that young people between the ages of 16 and 24 are the ones who use TikTok the most today.
Under this framework, let’s not ignore what the Pew Research Center revealsa platform that points out that the digital community between 13 and 16 years of age has social networks such as YouTube Shorts, Snapchat and TikTok as favorites.
If we stop at this point, it is unnecessary to talk about the relevance of TikTok in a society that is increasingly attached to digital content.
So from this perspective, The fact that the World Cup in Qatar is reported, above all, through the Chinese social network does not seem to be anything new and that, in addition, the main viral content that arises around the World Cup is made known through the TikTok screen.
Mexico vs. Saudi Arabia; Mexican records with Arab check and launches bet
The presence of Mexico in World Cup lands continues to be talked about, generating all kinds of content and conversations in the so-called digital pulse.
Now, prior to the match next Wednesday in which Mexico and Saudi Arabia will seek their place in the next round, one of the Mexican fans who made the trip to Qatar decided to place a bet with an Arab check.
The moment was recorded through TikTok, where the Mexican is heard saying “If Mexico beats Arabiaeste ‘guëy’ it will give me five iPhones”, that is, five iPhone 14 Pro Max, which has an approximate cost of between 21 thousand pesos to 24 thousand.
@rabies.19 Doing treat in Qatar ? #qatar #mexicoenqatar #viral
In short, if the World Cup in Qatar has stood out for something, it is precisely because of the content it is generating in the digital landscape, which, by the way, has served to position itself as a brand.
And it is that, for a few years, marketing specialists understood that social networks are, now, the big bet. You just have to remember that, in matters of influencer marketingTikTok and Instagram became the two platforms that generated the most revenue in 2021.
So, in this context, it is clear that for Qatar 2022, social networks are the great commercial showcase with which it is interacting with new audiences.