The category Film Craft in Cannes Lions 2023 launched its shortlist and Mexico participates with three campaigns that could win a lion. telephone, Girls Not Brides and reinserta.org They are the participants in this category that could add medals for Mexico.
Know each of the campaigns that participate:
Film Craft Category
- Category: Film Craft
Bell: I’m a Criminal
Advertiser: Girls not Brides
Agency: Media.Monks
In Guerrero, Mexico, more than 300,000 women have been sold as wives. The organization I want I canwhich generates education and health programs in marginalized communities, asked Media.Monks to produce a piece for World Children’s Day to generate awareness.
- Category: Film Craft
Bell: Three
Advertiser: reinserta.org
Agency: GRAY Mexico
Around 500 girls and boys (according to Reinserta estimates) are born and live in prisons, being able to live for up to three years with their mothers inside prisons, only to be separated from them on their third birthday. For that reason, GRAY Mexico created a fundraising campaign that helped build more care centers for the children and their mothers.
- Category: Film Craft
Bell: Shout
Advertiser: telephone
Agency: VMLY&R Mexico
According to International AmnestyMexico is the second most violent country for the community LGBTQIA+ in Latin America. And Movistar, a telecommunications company committed to the community LGBTQIA+ For more than 10 years, it has been concerned with generating campaigns that invite reflection and connection between people, rejecting any act of physical or verbal violence against any social group. This topic is part of its key communication role as a digital service provider.
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