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As the super bowlvarious events have been consolidated in the Mexican market, such as the Formula 1 race.
The idea of connecting to super bowl allows you to discover the role that brands play in sporting events.
There are interesting scenarios that have become detonators of events today.
He super bowl will celebrate its 2023 edition this Sunday, February 12, between the Philadelphia Eagles and the chiefs of Kansas Cityhence Kantar has estimates of how this meeting will take place between the consumers mexicans.
Another index, in addition to that of that research firm that we are going to start with, to understand the behavior of the Mexican consumer in this event, starts not only from behavior, but also from the production chain that is unleashed in response to the demand that is generated in the market. for said meeting.
The National Union of Poultry Farmers (UNA) assures that the national production of broiler chicken closed at about 3.8 million tons in 2022, the year in which during the match of the super bowl that year, one million 400 thousand wings were consumed.
Like any other sporting event of magnitude, this type of appointment is used by the consumer as a time to meet and spend time with close people, such as family and friends.
Gathered around the Super Bowl
In a recent survey of the super bowl Conducted by market research firm Kantar, 60 percent of Mexicans cited the game itself as the main reason for watching the big game, while 40 percent were interested in the show. Now it will be in charge of the singer Rihanna. Although Mexicans are described as soccer fans, we found that American soccer also has a strong following: 52 percent named the eagles of Philadelphia as their favorite team, while 44 percent named the Kansas City Chiefs.
Projected data shows that 70 percent plan to watch the Super Bowl with family and friends; 62 percent consider holding the event at home, 25 percent will see it at a friend’s house, and only 11 percent will go to a public space such as a bar.
For the meeting that will last up to three hours, most have a planned expenditure of between 501 and 2,000 pesos on average on salty sandwiches (70 percent), pizza (53 percent), chicken wings (41 percent) and hamburgers. (37 percent). Avocado as a dip (36 percent).
Like the Super Bowl, international sporting events such as Formula 1 have stood out in the market, due to their ability to attract the attention of audiences.
In studies as “Full Formula 1 fan survey results revealed” It was explained that a majority of 42 percent surveyed saw the event for the competitiveness and rivalry between the teams; 14 percent did so because of the risk involved in the event and another 14 percent also because of the history and prestige of the meeting.
Both celebrations have become important venues that have helped to understand what the audience values at sporting events.