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According to a recent study, in 2021 the number of Mexican migrants in the United States increased to 400,000.
In Arizona, there are 1,469,056 inhabitants of Latino descent, of which 1,297,176 (88.9 percent) are Mexican.
Social networks have been in charge of viralizing a group of Mexicans who, entrenched in Arizona, United States, started their own michelada business and many others, as if it were a kind of “Central de Abastos”, but in its version “gringo”.
The issue of migration has always been one of the most important on Mexico’s agenda. According to data from Yearbook of Migration and Remittances Mexico 2022, in 2021 the number of Mexican migrants in the United States increased to 400,000. In addition, it should be noted that, after the relaxation of the confinement, undocumented Mexican migration to the so-called American Union grew.
Now, much of the territory of the United States has a large Latin American population and, of course, Mexican. In fact, in Phoenix, Arizona, the place that saw the 57th edition of the Super Bowl take place, there are one million 469 thousand 56 inhabitants of Latino descent, of which, 1 million 297 thousand 176 (88.9 percent) are Mexican.
Another fact to highlight is that, for this Super Bowl, a considerable number of Mexicans made the trip to the Arizona Cardinals stadium and it was through social networks that their presence was made known in one of the most relevant events of the year.
Mexicans “appropriate” Arizona and start a michelada business
For some time now, social networks have become one of the main links between users, also being the only link for interaction during the height of the pandemic.
In this way, as a result of the health emergency, it is known that the number of Internet users grew considerably. DataReportal informs that, as of today, there are close to five billion users connected to the web, of which 4.6 billion are attached to social networks.
In this sense, one of the platforms that emerged in the midst of the crisis was TikTok, the Chinese social network that currently has 1.7 billion users, who share all kinds of experiences on their own channel.
To give an example, the platform developed by ByteDance is in charge of viralizing a group of Mexicans who, “appropriate” from Arizona, have started all kinds of businesses, including the sale of micheladas, piñatas, typical food and many others.
@thelaguyinphoenix The Dogs of the 40 #GameTok #swapmeet #Phoenix #PHX #Arizona #AZ #The flea #chacharas #Hood ♬ original sound – The LA Guy in Phoenix
@thelaguyinphoenix The famous Desert Sky Mall #superbowl #DanceWithTurboTax #Phoenix #PHX #Arizona #AZ #superbowl2022 #Shopping #DesertSkyMall #maryvale
@thelaguyinphoenix The World Famous Phoenix Marketplace #Phoenix #PHX #Arizona #AZ #superbowl #swapmeet #The flea #Mexican #Latin #maryvale
Each one of their videos is drawing considerable attention from Internet users, because, in some way, they represent an important part of Mexican popular culture.
In Mexico, according to information from the study of the National Institute of Statistics, Geography and Informatics (INEGI) where the value of sales of alcoholic beverages produced in Mexicobeers are the undisputed favorites of consumers and, therefore, the most sold, registering figures of 185 thousand 375 million Mexican pesos.