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In the “GCC Hospitality Industry” the volume of consumer spending in Qatar has been measured.
transfer markt esteem the value of the national teams and places England as the most expensive in the world.
The idea of seeing La Michoacana Plus in Dubai has motivated other brands such as Louis Vuitton to undertake World Cup businesses.
An enterprise of popsicles like the ice creams that are sold in Mexico emulates the chain of the michoacanawith which many of these points of sale have been identified and on social networks it has millions of views by showing how it prepares to open a branch in Dubai.
The venture is part of the economic movement that is expected for the World Cup event in the Qatari territory, where Statista warns that one million 200 thousand consumers will arrive, which gives us an idea of the universe of consumption that is expected in this area.
With the arrival of World Cup tourists, businesses have raised their entrepreneurial expectations, as supported by La Michoacana Plus, although we have also seen other cases such as Louis Vuittonwhich announced that it would open its first store Duty Free in that city, facing the sporting event in which the Mexican National Team will participate at the beginning.
The store’s strategy is to open a duty-free store at the International Airport of Hamadlocated in Doha and have an inventory of leather products, clothing, garments such as scarves, watches, jewelry and accessories, as well as perfumes, shoes and travel products.
The measure announced by Louis Vuittonbecause it highlights a point, which is the growth that travel retail will have in that city, motivated by the event, specifically the trigger that will be seen in luxury duty free, a segment that will be consolidated, at least in expansion, thanks to the meeting and the flow of visitors that is expected in this place.
La Michoacana in Dubai
A branch of La Michoacana Plus will appear in the Qatari desert, which according to its social networks operates locally in the United States, so it is a business model that emulates the famous Michoacana, a brand that has been replicated in various stores dedicated to the sale of popsicles, aguas frescas and snacks made from corn.
After announcing how they are preparing to inaugurate the venue prior to the sporting event, with videos of millions of views on TikTokto show the elaboration of watermelon-shaped ice pops or the visit to the supply center of that city, to show in comparison with the center of Mexico City, how is the purchase of fruit in that place.
The entrepreneurship video shows how the popsicle store is being prepared, from the assembly of the equipment in which these products must be made to the preparation of the ingredients, such as peeling the fruits to prepare the sumos.
@ruvas9 Few days left to open in Dubai 🤩 @lamichoacanaplus #icecream #dubai #United Arab Emirates ♬ Love You So – The King Khan & BBQ Show
All this important exercise in preparing palettes has become a story of recognition by the followers of the brand in networks, since they have been told that with “the mere fact of having managed to be where you are and doing what you want is already exit. Now to keep it and go as high as you want”.
The volume of money that is expected to move in Qatar is considerable since only during 2021, the “GCC Hospitality Industry” was a report which estimated the value of leisure travel in that Arab capital at 12 thousand 300 million dollars, which gives us an idea of the volume of purchases and spending that will be achieved in the near future.
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