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amexpress is a well-known brand in the credit card segment.
The narrated experience shows how important it has become to understand the services provided by brands and how they are used.
Like the American Express card, stories have been created on networks with plastics, as happened at the time with Santander.
A passenger of metrobus had the idea of paying for his trip with a credit card amexpress and the occurrence ended in a viral and free promotion for the brand.
The case exhibited a very important element, the type of use given to credit, as noted by a study of “Global Payments Report 2023”in which it refers that during 2022, the main payment method for 40 percent of consumers who made their purchases in retail It was the credit card, followed by 35 percent of those who thought that the debit card and twelve percent voted for electronic wallets and another twelve percent for cash.
american express for travel
A passenger paid with his amexpress to travel by Metrobús and gave a viral boom of more than 400,000 reproductions on social networks to the famous credit company.
@mexican_martinni_ Humility above all 💶💴💴💶💶 #oldmoneyaesthetic ♬ Money, Money, Money – ABBA
Martini (@mexican_martinni_, TikTok) recorded in a simple post How did you decide to pay for your Metrobús trip with your card? golden of American Express.
In the video, the young man shows his hand, which is covered by a long sleeve, while he covers the card number with it and shows only part of the plastic to bring it closer to the reader and show how the service is charged.
After the publication of the video, the comments did not wait and received all kinds of messages, such as those written by Jaqueline Sanchez: “I have the same one, they are from the labels that are sold for the cards in the subway, they cost ten pesos. Is it the same, isn’t it?
“For those who think that they are going to steal or do some scam, amexpress It offers facilities for its users as well as security above all”, explained another user.
Both testimonials show us how important it was for users to see the brand in a video that has more than 400,000 views on TikTok.
Just as a Metrobús user gave a viral promotion to amexpressother bank plastics have undoubtedly conquered the interest of consumers as happened with Santanderafter it was learned that the bank would be used to purchase pre-sale tickets for the concerts of Luis Miguel in Mexico.
The promotion reached such a level of popularity that it was even known that the number of registered applications for this bank plastic shot up, as a bank spokesperson warned a specialized financial medium, assuring him that the demand for plastic Santander doubled as a result of Luis Miguel’s ticket pre-sale announcement.
This case drew attention in networks, where the bank became a trend for being the sponsor of the pre-sale for Luis Miguel.
From a lao gomez, whose verified account on Twitter wrote: “share this lucky Luis Miguel, so that everyone can get tickets for his concerts in Mexico. Santander pre-sale begins”, up to the challenge to be able to buy tickets for Luis Miguel among Santander cardholders, who made the bank viral by mentioning it in a post where they complained about the virtual queue with up to more than 150,000 people waiting to buy their tickets.
Bank cards, like any brand that is based on social networks, finds in this channel a key means of communication, to be able to promote themselves either by sponsoring the pre-sale of tickets for a well-known artist or by uploading the story of how they entered a Metrobus with an American Express.
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