As borders open following prolonged COVID travel restrictions, the metaverse, one of the latest cryptocurrency ecosystems, is ready to help travelers decide which destinations they want to experience in person, a new research reveals. survey conducted personally by Booking.com.
The popular online travel agency Booking.com carried out a survey of 24,179 respondents from 32 countries, which revealed the great interest of travelers in virtually exploring destinations while deciding their itinerary. Of all of them, the most likely to try travel experiences in the metaverse were Generation Z (45%) and Millennials (43%).
Almost half, 43% of those surveyed, confirmed their willingness to use virtual reality to inspire their choices. Among this group, about 4,574 participants believe in traveling to new places only after experiencing it virtually.
Additionally, more than 35% of those surveyed are willing to spend several days in the metaverse to get a feel for the environment offered by the most popular destinations. According to Booking.com, supporting technologies such as haptic feedback will help enhance this experience by allowing users to experience sandy beaches and tropical sunshine without setting foot outside.
However, 60% of respondents believe that the experiences offered by the Metaverse and virtual technologies do not come close to in-person experiences. Some of the most popular destinations for 2023 are São Paulo (Brazil), Pondicherry (India), Hobart (Australia) and Bolzano (Italy).
Tech giant Microsoft’s plan to get into the metaverse business hit a huge roadblock after the US Federal Trade Commission (FTC) tried to block the acquisition of Activision Blizzard.
The $69 billion acquisition of Activision Blizzard would have played “a key role in the development of metaverse platforms,” according to Microsoft CEO and President Satya Nadella. However, the FTC pointed to Microsoft’s anti-competitive practices, in which the company limited the distribution of console games after acquiring rival game companies.
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