The users of Facebook and instagram Soon you will be able to buy at amazon through the platforms it develops itself Goalafter linking your accounts with those of this ‘eCommerce’.
Currently, brands and advertisers You can share your products through the social networks of the technology company. However, once you click on a productthe platform redirects to an external link of that store.
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This will change soon thanks to a new integration of amazon in the social networks developed by Meta, where you can see “prices real-time delivery estimates and product details as part of the new experience”.
This was confirmed by a spokesperson for amazonCallie Jernigan, to TechCrunch, where she clarified that this will be possible first in USAwithout clarifying whether this option will reach more regions.
It will be possible once the user accounts of the social networks. So this shopping functionality in instagram and Facebook will be available for select products whether sold by Amazon or third-party vendors.
In this way, after linking the accounts, the pay on Amazon from the announcement of the product, without leaving these social networks. Finally, the shipping address and payment information previously registered with Amazon will be used to complete the sale.