Social networks have become a great window to communicate any type of information that is wanted throughout the world. That is why there are currently many events in which the best content shared in these digital spaces is rewarded, as is the case of the Meta Video Awards.
During the Meta Summit Latam, a digital event that brought together clients, creators and consumers from across the region, Meta announced the launch of the Meta Video Awardswhere agencies, brands and content creators will be able to participate in the first edition to highlight the best uses of digital platforms.and Meta, video solutions within Facebook and Instagram in Argentina, Mexico and Brazil.
Currentlyvideos are one of the most popular formats on Meta platforms in Latin America. According to our studies, video content accounts for half of the time people spend on Facebook, and short formats like Reels are the biggest contributors to engagement on Instagram.
Experts predict that by 2022, 82% of internet traffic will generate video content, where, according to Forrester, a leading market research company, one minute of video has the same impact on a user as 18 million words.
How to participate in the Meta Video Awards?
Agencies, brands and content creators who have worked in collaboration with them on a video campaign can participate by submitting work that has been fully or partially broadcast within the Meta platforms, between June 1, 2021 and June 30, 2002. You have time to register and register your campaigns until November 4th.
Registration is free and must be done in the local language (Spanish or Portuguese), translated or subtitled in English. They should also specify which Meta channel(s) their work was posted on.
The campaigns will be evaluated by a diverse jury made up of leading industry professionals from the three countries, between November 2022 and January 2023.
To choose the winners, the jury will evaluate how the brand has translated the brief, or an insight, into a creative campaign, using Meta video solutions with best practices, making it a benchmark in the industry and obtaining proven results. .