Meta (parent company of Facebook, Instagram, Messenger and WhatsApp) revealed on Thursday a broad set of policies and explanations on the use of artificial intelligence (AI) in its social networks and algorithms.
The tech giant announced today that they are launching 22 “system cards” for Facebook and Instagram and that these tools give information about how AI systems classify the content that the user seesmakes predictions to determine what content might be most relevant to the consumer and also gives the user an opportunity to personalize their experience.
“In the coming weeks we will expand our ‘Why am I seeing this?’ button, a function in the Reels (videos) of Instagram and Facebook, (…) The user will be able to click to see more information about how their previous activity may have informed to machine learning models that shape and deliver the content you see,” Meta’s president of global affairs Nick Clegg explained in a statement.
“With the rapid advances that are taking place with powerful technologies like generative AI, it is understandable that people are excited about the possibilities, as well as worried about the risks. We believe that the best way to respond to these concerns is with transparency”, noted the representative of Meta.
Clegg explained that this action is “part of a broader spirit of openness, transparency and responsibility” from Meta.
To increase its transparency, Meta also announced that it will begin rolling out a new set of tools for researchers in the coming weeks.
Among the shared data is a library of content that researchers will be able to request access to.
Meta claims that these tools will provide “the most comprehensive access to publicly available content on Facebook and Instagram of any investigative tool to date“, in addition to helping the company meet its transparency and data sharing compliance obligations.
On several occasions, Meta has been criticized for not giving researchers enough access to its data.
“Our ambition is to remain transparent as we make more AI models openly available in the future,” Clegg added.
In February, Meta released its LLaMA large language model under an open source license that allows anyone to view and edit the code.
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