- Index hide
Messi is now the ambassador of Socios.com, the company that creates fan tokens.
The Argentine soccer player signed a millionaire agreement to become the sponsor of the company.
With this agreement, Messi joins what was done by LeBron James and Tom Brady.
Lionel Messi, considered the best footballer of all time, is now the ambassador of a fan token companythanks to a millionaire agreement that, without a doubt, will benefit the Argentine.
At this point, beyond his football status, which, for many, is in decline, Messi has become one of the most important media figures in recent years.
His arrival at Paris Saint-Germain Football Club, after a successful spell in Barcelona, was the confirmation of the great power that the Argentine has in terms of popularityNot so in sports.
The Messi effect was inevitable from the first day that “the Flea” arrived in Paris and the sale of shirts with the number ’30’, the number he currently wears, soared and made it, until that moment, the best selling sweater
Similarly, another effect occurred in streaming, when the Spanish Ibai Llanos broadcast Messi’s debut on his Twitch channel and reached more than two million users watching the game on said platform, a fact that has not been repeated again.
Messi, ambassador of Socios.com
Now, at a time when it seems that the Argentine’s career is on the decline, Lionel Messi has been announced as the ambassador of Socios.com, the company that creates fan tokens.
The information was disclosed in Reuters, where, in addition, it is mentioned that the agreement between the company and the ’30’ of Paris Saint-Germain Football Club was closed at more than 20 million dollars.
With this agreement, Lionel Messi will be the main protagonist of the company’s new promotional campaigns, including its first campaign to be launched for television. Through a statement, the Ligue 1 footballer explained the following:
“Fans deserve more recognition and more participation in their teams. I am proud to join Socios.com and contribute to its mission to create a future with more and better interaction opportunities for fans around the world.”
The cryptocurrency business, despite the fact that it is still an unknown topic for many people, continues to grow, especially in terms of popularity. Proof of this is the announcement that Socios.com has made of his alliance with Lionel Messi, although he is not the only athlete to join the trend.
Previously, NFL quarterback Tom Brady and NBA star LeBron James did the same in the cryptocurrency market.
However, soccer is one of the most active sports in terms of its adherence to the cryptocurrency business, teams such as Paris Saint-Germain Football Club, Atlético de Madrid, Valencia, Juventus, Inter Milan, AC Milan, Arsenal, Manchester City, Flamengo, Corinthians, Independiente, River Plate and the Argentine soccer team are some that have launched their own fan token.
Socios.com’s strategy comes, probably, at the best time, in a World Cup year, since, in addition, it has been confirmed that Messi will participate in the publicity and promotion campaign in the run-up to the Qatar World Cup, which starts in November.
Now read: