Sorare, the sports collectible NFTs platform, announced days ago Lionel Messi as its new ambassador with the intention of helping attract fans to establish connections with clubs and players, also to create new content and experiences for people.
Nicolas Julia, Co-Founder and CEO de Sorare, stated on CNBC that they expect Messi to help set new standards in the way they run their platform, soon also sharing new content and fan experiences they collaborate with.
For his part, Messi stated that he believes in the potential of what Sorare is building, because in his opinion “It is immense”. In this sense, the Argentine star joins other sports stars such as Kylian Mbappé and Serena Williams to the platform’s group of ambassadors.
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