The streaming war is getting more intense and new competitors keep emerging. For this reason, it is interesting to find an option that, beyond competing, seeks integration to offer a better user experience. In this stage, Free market presents play marketan entertainment hub that will offer free content and, in addition, can be used as a grouping of platforms such as Disney+, Star+, HBO Maxand Paramount+… for now.
Mercado Libre launches Mercado Play, its free streaming that integrates Disney+, HBO Max and other platforms
“We know that a large part of Latin Americans are not subscribed to any paid streaming platform and this context prompted us to develop Mercado Play with curated content from the best studios in Hollywood and the region, free of charge and from a platform that is already working for them. familiar,” said Luiz Barros, Vice President of Entertainment and Loyalty at Mercado Libre in a statement.
Mercado Play can also be used as an integrator of the catalog of the world’s leading streaming platforms. In the first stage there will be Disney + and soon, in a second stage, Star +, HBO Max and Paramount + will be added.
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So the users of Mercado Libre You can find both free content and content from all these platforms in one place. It is worth mentioning that people will be able to subscribe to these streaming services directly and at a promotional price from the app or web, they point out from the company.
How to access Market Play?
In Mercado Play, users will be able to freely access a complete catalog with hundreds of titles and thousands of hours of content. This includes movies, series, documentaries, reality shows and content for children, from local and international producers.
Part of the appeal of Mercado Play is that you can enter from the ecommerce giant’s app, you don’t need to subscribe or pay for a membership. The only requirement is to have a Mercado Libre account to enjoy the free catalog available from the app on a computer, tablet or smartphone.
A new platform for advertisers
The contents within Mercado Play will include advertisements managed by Ad Market, the digital advertising unit of Mercado Libre.
“Of course, this is also an incredible opportunity for advertisers and brands to promote their products to a mass audience. Our gaze always seeks to be ecosystemic,” said Luiz Barros, Vice President of Entertainment and Loyalty at Mercado Libre.
The platform explains that, from now on, brands and advertisers will have a new video ad format available to reach an audience of more than 100 million users.
Mercado Play is already available in Argentina, Chile and Mexico, and in the coming weeks the service will open to users from Brazil, Colombia, Ecuador, Peru and Uruguay.
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