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The information was released from its unit in Brazil, where they specified that the amount is equivalent to 5,000 dollars.
Mercado Libre will also offer its trans employees bail payment services for renting properties, legal advice for changing name and sex in civil registries, and even psychological services.
The brand recognizes with its action and supports that social inclusion for trans people can be a great challenge.
Currently it is shown that when a brand is inclusive, its sales conversation is much greater. Mercado Libre, one of the most important eCommerce companies in the world, announced that it would begin offering 70 percent of the financing for surgical processes to its transgender employees with more than one year of seniority on the company’s payroll.
The information was released from its unit in Brazil, where they specified that the amount is equivalent to 5,000 dollars.
Likewise, the eCommerce giant of Argentine origin commented that this benefit is added to the bond payments for rental of properties, legal advice for the change of name and sex in civil registries and even psychological services that they will also offer to employees.
around these policies, The company said it offers trans people 15 days off a year for medical procedures, as well as having gender-neutral bathrooms at its facilities.
“We want our professionals to choose Mercado Libre because they identify with our purpose, values and culture. However, we also recognize how much some benefits can enhance the well-being of transgender people. For this reason, we are expanding our efforts, with tangible benefits focused on important issues that are fundamental for our employees,” Patricia Monteiro de Araujo, director of personnel for Mercado Libre in Brazil, said in a statement.
The brand recognizes with its action and supports that social inclusion for trans people It can be a big challenge, but apart from that gender reassignment surgery is also a very expensive process and very few people can afford it with their own resources.
An Investopedia report detailed that one of these treatments involves “not only genital surgery, but also hormonal processes, surgeries to increase pectoral volume, or for mastectomy, if the process is female-male.” Also, the report indicates that a facial surgery process to ‘masculinize’ or ‘feminize’ the face can cost from $53,000 to $70,100 in the United States.
Other brands are driving diversity and inclusion strategies
With this action, the company that, according to data from Statisticalin 2021, had Brazil as its leading market, where it registered total sales of approximately 13.4 billion dollars, joins other large companies in the region that are promoting strategies to promote an environment of diversity and inclusion within their organizations.
According to data from a study presented by GlobalWebIndex, details that 61 percent of consumers among the millennial generation would be willing to assume a higher cost for sustainable products and even for those that come from more inclusive companies; while generation Z was in second place with 58%.
Given these data, KPMG 2021 CEO Outlook, indicates that nine out of ten CEOs, approximately 87% of these executives recognize that the corporate purpose is essential to build the reputation of a brand.
Nowadays, brands not only deal with issues of social inclusion, because on their agendas they are also touching on issues such as environmental and corporate governance purposes.
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