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Merca2.0 is the leading magazine in marketing, advertising and media in Mexico and this 2022 celebrates 20 years of journalistic work.
In commemoration of its anniversary, the May edition was diversified with a special design in two worlds, the physical and the virtual.
This is the first NFT cover in the Mexican publishing sector, accompanied by 20 digital works for the most loyal readers.
The Merca2.0 Magazine celebrates 20 years as a leader in marketing, advertising and media, being a benchmark in the industry and the creative sector in much of Latin America; therefore, as a specialized communication medium that is always committed to innovation, today launches the first editorial cover in Mexico in NFT format.
Keeping active listening to the new generations and renewing the ideological template of those who transform the commercial world, one step at a time, has made the task of Merca2.0 always adhere to the consistency of its writings, so speaking day Today of the new digital trends and the long-awaited metaverse, it would not make sense without living it, page by page and design after design.
Non-fungible tokens (NFT’s) have become the souvenir of the future that all brands and services are beginning to experience to meet the demand of the “alternate world” that awaits us, as new technologies have surpassed reality, becoming the best opportunity to generate a valuable niche in virtuality.
This is how, through this new way of doing Branded Content, Merca2.0 had the support of the Nación 3.0 team, experts in digital tools, advice and development of technologies behind the metaverse that made it possible for the creativity of this magazine Reach your most loyal customers with digital certificates that demonstrate your exclusivity with the brand through the Blockchain system.
In its own OpenSea account, Merca2.0 makes available to the entire national and international audience the first editorial cover in Mexico in NFT format, which is complemented by a line of 20 collectible digital works.
“To celebrate 20 years of Merca2.0 Magazine, there is no better strategy than to transform ourselves along with our audience, joining one of the great trends of 2022, being the first print media in Mexico with an NFT cover”, Elizabeth Puon, Editor in Chief of Merca2.0.
Merca2.0 NFT Collection
The May 2022 edition, which commemorates two decades of journalistic work and effort focused on the best and worst of the industry worldwide, also has the objective of rewarding readers who have followed the trajectory of Merca2.0 in the field editorial and academic.
This is how the May edition, in addition to exhibiting the first NFT cover in Mexico, will give away 20 digital, unique, irreplaceable and codified collectibles with great prizes in the physical environment, which include a one-year digital subscription to Merca2.0 and a Free entry to the National Digital Marketing Congress 2022, organized by the Katedra Communication Group.
“Personally, I believe that these covers, in addition to being a historic milestone within the marketing industry in Latin America, give a symbolic banner for all the brands and agencies that begin their journey in the metaverse.”, shares Alberto Arroyo, CEO of Nación 3.0 and developer of the Merca2.0 collectible NFT’s.
In order to win one of the “collectible kits” of Merca2.0, Assiduous readers of this printed and digital magazine should follow the brand on social networks and, according to the established bases, follow the following steps:
- Follow Merca2.0 on Twitter, Facebook and Instagram
- Comment why you want to win one of the 20 NFT’s in the call scheduled on the Merca2.0 networks.
- The answer with the most likes (10 from Twitter and 10 from Facebook) will win a collectible NFT, an annual subscription to a digital magazine and a ticket to the National Congress of Digital Marketing 2022.
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