According to the report of Meaningful Brands (2021), 66% of consumers expect more meaningful experiences from brands. What invites us to reflect and analyze the way in which we serve our customers in each interaction.
Consumers are not only looking for a unified experience relevant to their reality. They don’t just expect brands to be there at the right time, allowing them to cultivate a relationship with them, they want a complete experience. One where the brands are personal, timeless and present in the right place and at the right time. Don’t overwhelm them or invade their privacy, but still show relevant ads, offers and products. Although for most brands it is a constant challenge, there are those that have been materializing this for years. Even without being present on social networks.
As an example, something as simple as the human touch can become the loyalty enabler that all brands want. Remembering the purchase of a coffee seems somewhat indifferent. However, one day Maye, who made the coffee I ordered, did something as simple as taking my name into account. She took the glass and wrote: “Hello 🙂 […] Cheers!! Nice day”. Details like these give us a story to tell, they surprise us and open the way to connect with the brand. They generate memory and place the brand as our first choice or Top of Mind. These are the brands that win every day. Brands and leaders, who take care of their team, who in turn take care of their customers.
To increase our market share, we start by increasing our share of the minds of our consumers. Let’s win your preference and transform it into loyal customers and higher income.
We create brands with purpose, value and focused on the consumer. Well, let’s remember, without them we have no one to serve.
