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According to data from Statista, 10.46% of the population in Mexico felt depressed every day in Mexico in 2017.
According to data from Statista, 3.59% of the world’s population had depression in 2019.
According to information from UNAM, In Mexico, 15 out of every 100 inhabitants suffer from depression in 2019.
In Nigeria, during the month of October this year, a campaign was launched to raise awareness among young people about depression. The campaign is called “Mental Health for Young People” and its mission is to make young people aware of the need to prioritize their mental health by revealing all the faces of depression.
Depression is one of the mental illnesses that has affected the population all over the world, however, in Nigeria they are very interested in raising awareness in young people about the importance of maintaining good mental health.
The Marketing campaign is made by the Nigerian company Takeout Media. The campaign is made up of 3 visual resources where you can see a person with different moods. The emotions shown in the images can hide or suggest that the person suffers from depression.
What is Takeout Media?
According to what they indicate on their website, they are a company that helps create, design and develop strategies, through their vertical knowledge together with their various capacities.
They work with their clients to create and promote ideas that challenge conventional wisdom, creating fundamental transformations for their clients’ growth by shaping societal perceptions.
What is the Mental Health for Young People campaign about?
This career campaign titled “Depression Has Many Faces” was released in Nigeria in October 2022. It was created for the Youth Mental Health Initiative brand by Takeout Media advertising agency.
This campaign showed the different shades of depression and takes advantage of the different moods to represent them with different photographic filters inspired by the color gradation of some great movies that represent happy, angry and isolated moods.
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