- A doctor on tiktok uploaded a video normalizing the search for medical information on the internet during the consultation.
- In the short, you can see that he is looking for what is the dose of paracetamol in children?
- How common is the search for medical information on the internet for specialists?
A medical on tiktok he uploaded a video normalizing the search for medical information during the inquiry. In the short, you can see that he is looking for what is the dose of paracetamol in children?
What were the reactions of the users?
How common is the search for medical information on the internet for specialists?
The online search is a popular activity among doctors, as more than 70% of doctors use search engines (most often Google) at least once a day for professional purposes. Oncologists are the documents they seek the mostwith 46% using search four or more times a day.
the annual report Mean Vitals of MIC/Compas for 2021 analyzed the information gathering habits and behaviors of physicians in the ssix different specialty areas of primary care, oncology, dermatology, cardiology, pulmonology and neurology.
When asked about what channels they use to find information when time is of the essence, doctors rated search highly.
Doctors cited search engines as the best way to find information
Across all specialties, physicians cited search engines as the best way to find information when needed within 10 minutes.
However, when doctors have more time (one to two days) to search for information. More traditional resources, such as print magazines, consultations between peers and colleaguesmedical and professional websites, and even pharmaceutical representatives, appear at the top.
“When physicians have a pressing need, they turn to digital as a source of information,” Susan Dorfman, chief commercial officer of CMI/Compas, told FiercePharma. “It’s interesting that they didn’t say they would go to their drug reference tools or online databases, which are digital, to get that information…she’s looking for her on the internet. That means there is an unmet need for content.”
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