A client of McDonald’s ran out of product due to lack of stock, but the customer service by employees shows its quality.
Nowadays the fast food industry It has been shown as indispensable for millions of consumers around the world, or at least as a good alternative to satisfy their craving from time to time. Among the companies that are responsible for bringing this to reality, those mainly American restaurant franchises that manage to register a high-level global presence stand out.
According to the study of Statistical on the top fast food restaurant chains in your country of origin during 2020 by their annual sales, McDonald’s is leading the list with 40.53 billion dollars, in second place starbucks with 18.5 billion dollars, in third Chick-fil-A with 13.76 billion, Taco Bell fourth with 11.3 billion, among other well-known brands in the industry such as Burger King, Subway, Domino’s, etc.
This type of positioning in the market is not simply due to the sale of their products or services, but there is a whole list of reasons why they have managed to prevail in the market and dominate consumer preference, among them, an effective service. to the client.
A user on social networks has exposed his case, where when requesting a hamburger from McDonald’s I also wanted to drink a Fanta brand soft drink; however, they stayed without this productso they chose to write a message to the client in handwriting in the face of said inconsistency.
I asked mc for a hamburger with fanta, when the order arrived I got this, they didn’t have fanta and they sent me two sodas to choose from, @McDonalds_Ar you put on 10 pic.twitter.com/4yICEY2brq
— the love of your life:) (@joocorral1) February 17, 2022
The employees of this McDonald’s they remained without product Fanta to offer the consumer; however, they showed a sample of effective efficient customer service with two options that would seek to provide a solution, two different soft drinks to choose from, a fact for which the customer was grateful and even told them that “he got the 10”.
On this occasion, the brand has managed to improve its perception in the minds of this consumer, even when they run out of product, so they may come back to buy with the brand again.
The customer service It directly influences a consumer’s experience with a brand, being an important factor to consider in their next purchase decisions. Likewise, offering a good image in the face of possible inconsistencies that could arise, speaks of an effective protocol to avoid an image crisis (of different levels), one client at a time.
According to information from Aberdeencompanies that implement a good customer service strategy enjoy a customer retention rate of 92 percent, being an important factor to consider when defining strict protocols in the event of any inconsistency that could affect the Customer experience.
An example of other brands that have proven to have employees who carry out a high level of customer service was the Didi delivery man, who had some problems with the application; however, this did not prevent him from worrying about the customer experience, which meant that he earned a good tip.
The fact that brands show their efforts to improve the experience of their customers directly influences their retention and brand loyalty.
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