It is no secret that we are facing a consumer who is increasingly concerned about their health and interested in leading healthier lifestyles. Thus, recognizing what each of the products you consume are made of has become an important element that defines purchasing decisions. This trend has put McDonald’s in the spotlight, after a well-known Instagram user revealed what ingredients are used to make the classic McFlurry.
Less sugar, reduced fats and products of increasingly natural origin have been the constant demand among consumers.
Thus, it becomes relevant to recognize that at the end of last year, for example, it was estimated that between 8 and 26 percent of the usual spending of Mexicans was destined A products considered healthy, characterized by having less sugar in the daily diet, are a component of healthy food recipes and clearly show the nutritional content, according to Nielsen.
In this way, it is estimated that one in 10 households buys products from the light, healthy, organic and functional categories, which represent 45 percent more spending in the last year.
This scenario is replicated throughout the planet, with which brands have had to find a way not only to communicate the components of their products with greater punctuality, but on more than one occasion they have chosen to reformulate their offer with in order to adapt to new market demands.
What is at stake are large investments and in this sense, the blow that materials such as the one that the renowned Instagram user known as Carlos Ríos has now made viral, in which the ingredients it contains with McFlurry are allegedly revealed.
The renowned nutritionist and promoter of the real fooding movement in Spain, wrote from his Instagram posts “I have a new infiltrator at McDonald’s to uncover the exact ingredients of the products they sell”.
Here it is clarified that the label corresponds to the ingredients used to make the ice cream base used by the renowned McDonald’s product, so the topings and dressings that can be added to this dessert are not considered.
With this in mind, as per the tag shared with Carlos Rios, the base of the ice cream has as base products skimmed milk, sugar (second ingredient in percentage), cream, whey powder, glucose syrup, emulsifier E-471, stabilizers E-412 and e-407, dextrose and natural aroma of vanilla.
According to Ríos, considering this list, this product has 3 types of sugars that are responsible for the fact that for each serving of 200 grams, 54 correspond to added sugars, without considering the lactose present in cream and milk. skimmed.
With this, it is estimated that consuming one of these McDonald’s ice creams would be ingesting 60 percent of the total sugars recommended per day by health authorities.
In the middle of this publication, the Instagram user made in phases in the alleged “little transparent” practices in which, apparently, fast food chains incur.
And, according to the specialist, brands such as Burger King or McDonald’s only comply with informing the tables of nutritional information and allergens, but do not explain in any official information what are the ingredients with which their products are made.
These types of issues are not minor details for the intentions of the brand that, as it has been seen, now seeks to reach a consumer much more aligned with healthy lifestyles. Accusations of deception will only make it harder to enter a category opposite to the one that characterized the firm for decades.