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Packaged food is of vital help for large restaurants to ensure the quality of a product, thanks to the quality control exercised over them.
Shortening the preparation time of a dish is essential to ensure the value offer in the fast food industry.
Large companies find in food logistics a good opportunity to strengthen their services.
An employee of McDonald’s has shown the elaboration of some breakfasts of the franchisein this case, the egg, which arrives packaged.
The fast food industry has been in constant evolution over the years, where despite the pandemic they knew how to stay on their feet thanks to their easy adaptation and positioning in the mind of the consumer, who now has an even easier time acquiring fast food. products from your favorite franchises thanks to its presence on delivery platforms.
Marketing strategies by fast food chains They have allowed an undeniable presence in diners around the world, who have their respective favorites, directly impacting their brand value. According to the Statista study where it shows the chains of Most valuable fast food restaurants by brand value in the world during 2021, McDonald’s proclaims itself as the leader with 154,921 million dollarsStarbucks in second with 60,267 million dollars, KFC in third with 18,189 million dollars and Subway in fourth with 14,762 million dollars, among other well-known companies in the industry.
Taking into account that each of these brands has thousands of branches around the world, they must follow the same quality standard to maintain their line of products, ensure their quality and thus offer customers the same and distinctive flavor. , texture and other characteristics that they went out to look for, representing all the logistics work behind to achieve these objectives.
A social media user who works in the kitchen of McDonald’s has shown how it prepares the franchise’s breakfasts, where a particular food can arrive packaged, the egg. This depends on the presentation that the client chooses, since the scrambled egg is in a sealed package, which is sent by the company to its branches to ensure its quality (as well as to avoid problems in terms of aesthetics, quality and seasoning). refers), while the fried egg is freshly made and they are in charge of preparing it every day.
@essentialmcdonalds #mcdonalds #roundegg #foldedeggs #comparison ♬ Spongebob Tomfoolery – Dante9k Remix – David Snell
Some responses from network users mention that, now knowing that their egg arrives packaged, it is no longer so “appetizing”, that now they will only ask for a crashed egg, among other points of view; however, this process in McDonald’s breakfasts has helped the brand to prevail as the strongest in the market.
Although the foods packaged may not be to everyone’s liking because it is not as fresh a product as a freshly made one and possibly has various preservatives, it would be worth considering the benefits of this process for the company, and even for the customers themselves.
This type of food goes through its respective quality control to ensure that it reaches its final consumer in optimal conditions, ensuring that there are no inconsistencies that could happen at the time of its preparation (such as bad seasoning, piece of shell or other inconsistencies ); Likewise, this would allow the company’s workers to serve food in a shorter period of time, while diners would not have to wait to eat, thus strengthening one of its most important value propositions, offering dishes quickly.
Despite this, this process with packaged foods is not unique to McDonald’s, but countless companies make use of logistics to ensure the same quality standard in their food, as well as other fast food companies such as Burger King, Subway, KFC and even Starbucks, whose food is not always prepared at time, but if heated, roasted or fried.
This would not suppose a high level of problem as far as fast food branches are concerned, because they are fulfilling their value offer; however, a completely different perception could be gained in restaurants that encourage the sale of fresh or freshly made food.
Different companies find in the foods packaged a good alternative to ensure your value offer in terms of preparation time and quality.