At least 150 million TikTok users are in China.
Social networks have become the window of exposure for many brands around the world, regardless of their history and popularity in the market. One of those that has taken advantage of these digital media is McDonald’s, which recently released a song about Sprite and surprised because it was created by a famous tiktoker.
A report by We Are Social and Hootsuitee revealed that there are currently 4.62 billion network users worldwide, representing a year-over-year growth of more than 10 percent.
Among this large number of users, some are loyal followers of TikTok, one of the social networks of the moment, so the application has seen growth that has increased exponentially since 2020 to reach 1,023 million active users per month, from globally, in 2022. There are estimates that the social network will reach 1,326 million users in 2025.
According to data from Hubspot, the leading CRM platform for growing companies is TikTok and it is gradually beginning to reach other generations. Where 47 percent of users are between 10 and 29 years old, 21.7 percent between 30 and 39 years old and 31.3 percent are over 40 years old.
In this sense, according to the Federal Telecommunications Institute, TikTok is one of the most used platforms in Mexico. In the country, it already has more than 50 million users over the age of 18 as of April 2022, according to data from Kepios & ByteDance.
McDonald’s and their song about Sprite
The fast food firm surprised everyone with its song “Static” created by TisaKorean, a rapper who has 587 thousand followers on TikTok.
The strategy was created by the brand of the golden arches and the agency Golin Chicago. This song came about after some McDonald’s fans indicated that there is something different about the Sprite that is sold in the chain. Amidst this backdrop, the fast food giant has leaned on fans to create a song that attempts to capture the taste and feel of his Sprite.
The song features a static sound sample over a hip-hop beat, and has been posted on TikTok and Instagram.
The firm also explained that earlier this summer in the northern hemisphere, Sprite was trending on TikTok thanks to a viral challenge that consisted of drinking a bottle of lemon-lime soda without burping. The hashtag has reached about a billion views on TikTok, so McDonald’s added to that trend.
“My favorite drink at McDonald’s has always been Sprite,” TisaKorean said in a statement. “I wanted the Static groove to give people that same feel and use real static sounds throughout the track. Lately, I’ve been inspired by the 2000s, so I used kick drums to give that snappy, electric feel,” he added.
McDonald’s is not the only brand that has joined a TikTok trend, as we remember that companies such as Amazon, Marvel and Netflix, joined the viralization of the song Mi Bebito FiuFiu in June, using it in their strategies. on various digital platforms.
In that sense, this once again demonstrates the impact generated by social networks, music apps and streaming platforms that are part of the trends and conversation that the digital pulse has, where the majority are from the centennial and millennial generation, which is why brands have to adapt to their tastes to attract them to their market.
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