The profound impact that the Metaverse has generated, digital universe in which through an avatar people can develop a life in this parallel universe, day by day it gains more followers. A space marked by immersion in this virtual space and which Kilometer 24.7 beer from Cervecería AB InBev wanted to visit in a very special way.
This universe that has developed in recent years, from different platforms. Today it has a more powerful boost as it is Mark Zuckerberg’s star project together with his Meta company (which includes platforms such as Facebook, Whatsapp and Instagram among others). Everything points to the fact that the Metaverse is in the process of being developed to offer itself as a complementary universe to the real one.
A space where people through their avatar can attend a concert from their living room, make purchases that will reach the address they indicate or generate virtual meetings with other avatars in this same space.
Get out of there!
Through an activation within the Metaverse, Kilometer 24.7, the AB InBev Brewery brand installed a striking poster that invites us to recover exploration in the real world and that since it appeared in the middle of this digital space, has caught the attention of those present.
“More than distancing users from this space that has grown a lot in recent times, our call is not to neglect our more adventurous side and contact between people. Cerveza Kilómetro 24.7 has always been characterized by being a beer that calls you to explore, and today we seek to continue promoting that way of life among our consumers”, explained Francisco Allende, Brand Manager of the brand and one of the minds behind this innovative idea.
The renowned beer is born in the heart of Argentine Patagonia, where its microbrewery is located and through its varieties: Amber Lager, Bohemian Pilsener and Sesión IPA, has tuned in to nature lovers on a quest that continues to grow stronger with this ingenious entry into the Metaverse.
Beyond the aforementioned invitation to explore, Cerveza Kilómetro 24.7 announced early news on how to continue taking advantage of the rich ecosystem of Chile, thus creating a coexistence between lovers of the digital universe and those who are constantly seeking to discover new spaces to explore throughout the country.