More than 15 years in the industry support the expertise of this independent Mexican agency and 2022 could not be the exception. New clients such as Activision, Under Armour, Tupperware, Warner Media, Maruchan, Codere, Computrabajo and new creative talent from across the region are just a few of Archer Troy’s great achievements. In addition to growth in all its departments such as Media, Production and Digital. This is in addition to its recent expansion of its facilities and offices. In the note, Mike Arciniega (Creative VP), Carlos Oxté (Creative General Director), Mariana Torrijos (Business Strategy Head) and Guillermo Bernal (Digital Integration Director), recount this last year.
“Our achievements in 2022 have been outstanding and our clients appreciate it,” says Mike Arciniega, founder of the independent agency Archer Troy. “Our priority has always been ideas. That culture and mystique that we have impregnated Archer is unique. The addition of great talents has been important to maintain growth. In addition to knowing very well the clients that we want to work with and the results are there and today we have the best business partners”, he points out.
The company was founded in 2005 and over the years it has become a local power and an important benchmark in the region.
“Soon we will give many surprises and our expansion continues underway,” concludes Arciniega.
“Our ideas have reached an outstanding level; nothing has limited our creativity and the clear example is the creation of campaigns like; Codrrido of Duty, for Activision, Lego Brickers, for Lego, We are Spiderman, for Sony Pictures, Day of the Death, for Under Armour, The Mcpin, for McDonalds, Matrix Resurrections, for Warner Bros. Pictures, A Strange Enemy, for Prime Video, For when you need to be a Chef, for Maruchan”, says Carlos Oxte.
In the recent editions of the Clio Awards, the FIAP and the IAB AWARDS, the agency won several awards including the BEST IN SHOW at IAB2022, which has earned it a position as one of the best agencies in Mexico and the region.
“We work every day to create successful creative projects that remain in the consumer’s mindset. Thus, we are committed to being strategic partners of the brands we work with, because more than a client-agency relationship, we are allies to find the solutions that clients require and obtain effective results.”, says Mariana Torrijos. “Being allies with our brands and customers is crucial for good value management and growth,” she says.
The arrival of these new clients adds to the list that the company already serves by tradition, such as: Warner Bros. Pictures, Amazon Prime Video, Mcdonalds’s, Universal Pictures, Fiesta Inn Hotels, IQOS, Lego, Sony and Televisa Cine , among others.
“The integration that we are achieving in all our departments is monumental. Being able to form a team of almost 200 talents is said to be easy, but it requires a lot of will and commitment; We are also very proud that members of the Legion have also been considered to be part of the Juries in the most important creativity festivals in the region, such as El Ojo de Iberoamérica, FIAP, Effie Awards México, ECHO, Caracol. de Plata and Festival Volcán”, comments Guillermo Bernal.
Finally, the legion commented: “We faced this new era with great success. We predict a great future, we set our new position and we have set ourselves great challenges and objectives, in this new cycle that is beginning. We closed ranks as an agency stronger than ever and the Angel of Independence on Paseo de la Reforma in Mexico City was the perfect setting to celebrate it. May creativity drive us. The sky is the limit”.