Corporate Excellence – Center for Reputation Leadershipthe world’s leading institution in training and knowledge about reputation, brand creation and management of intangibles, named Mauricio GutierrezManaging Director of JeffreyGroup Mexicoas the new Ambassador of the European think & action tank in Mexico.
This appointment is given to leaders who, together with Corporate Excellence, share the desire to contribute to the creation of companies with true purposes and responsible strategies.
“It is an honor and a great responsibility. The next step is to delve into the importance of reputation, brand and management of intangibles”.
Mauricio Gutiérrez, who has 22 years of experience in communication consulting and public and corporate affairs, working for national and international organizations, acquires the commitment to share and transmit the purpose and values of Corporate Excellence in Mexico, without losing sight of the evolution and the fundamentals of intangibles in Latin America and the world.
Thus, Mauricio will be Ambassador of Corporate Excellence for the next two years (2022-2024). During this period, he will have direct responsibility for developing and growing the Corporate Excellence community in the Mexican market by identifying professionals and potential collaborators; actively collaborate in the different activities and research carried out by the foundation; and help enhance the mission and presence of Corporate Excellence in the market; and provide feedback on the perception of Corporate Excellence in your country.
For Gutierrez, being named Ambassador of Corporate Excellence – Center for Reputation Leadership, “is an honor and a great responsibility. The next step is to deepen the importance of reputation, brand and management of intangibles, issues that are gaining more and more strength and importance among companies that operate and compete in the Mexican market, regardless of their size or condition.
Gutierrez is the third Corporate Excellence Ambassador. He shares his position with Ítalo Pizzolante, Founding Partner of Pizzolante Strategy + Communication in Central America, and Francisco Awylwin, President of LLYC in Chile.